Business Description
We are the world’s second largest cruise company. We own Royal Caribbean
International, Celebrity Cruises, Pullmantur, Azamara Club Cruises, CDF Croisières
de France and a 50% joint venture interest in TUI Cruises. Together, these six
brands operate a combined 43 ships in the cruise vacation industry with an aggregate
capacity of approximately 105,750 berths.
Our ships operate on a selection of worldwide itineraries that call on approximately
480 destinations on all seven continents. In addition to our headquarters in
Miami, Florida, we have offices and a network of international representatives
around the world which primarily focus on our global guest sourcing.
We compete principally on the basis of exceptional service provided by our
crew, innovation and quality of ships, variety of itineraries, choice of destinations
and price. We believe that our commitment to build state-of-the-art ships and
to invest in the maintenance and upgrade of our fleet to, among other things,
incorporate our latest signature innovations, allows us to continue to attract
new and loyal repeat guests.
We believe cruising continues to be a popular vacation choice due to its inherent
value, extensive itineraries and variety of shipboard and shoreside activities.
In addition, we believe that our products appeal to a large consumer base and
are not dependent on a single market or demographic.
Royal Caribbean was founded in 1968 as a partnership. Its corporate structure
evolved over the years and the current parent corporation, Royal Caribbean Cruises
Ltd., was incorporated on July 23, 1985 in the Republic of Liberia under the
Business Corporation Act of Liberia.
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