Business Description
ServiceNow is a leading provider of enterprise cloud computing solutions that
define, structure, manage and automate services for global enterprises. We help
our customers improve service quality and reduce costs while scaling and automating
their businesses.
We offer a comprehensive set of cloud-based services that automate workflow
within and between departments in an enterprise. Historically, our focus was
on solving challenges found in enterprise information technology (IT) departments,
and we pioneered the use of the cloud to deliver IT service management applications.
We now provide workflow solutions that go beyond the scope of the IT department
to include service management for customer service, human resources, security
operations and other enterprise departments where a patchwork of semi-automated
and manual processes had been used in the past. Using our cloud services, users
can easily request business services from these departments, actions and responses
can be automated within the enterprise, the quality of service provided by these
departments improves, and overall the business runs more efficiently.
All of our cloud services are built on our proprietary platform, which features
one code base and one data model. Our platform also enables customers to easily
create, by themselves or with our partners, their own service-oriented business
applications across the enterprise. We deliver our software via the Internet
as a service, through an easy-to-use, consumer product-like interface, which
means it can be easily configured and rapidly deployed.
We market our services to enterprises in a wide variety of industries, including
financial services, consumer products, IT services, health care, government,
education and technology. We sell our subscription services primarily through
direct sales and, to a lesser extent, through indirect channel sales. We also
offer a portfolio of professional and other services, both directly and through
our network of partners.
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