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Servicenow, Inc.  (NOW)
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    Sector  Technology    Industry Software & Programming
   Industry Software & Programming
   Sector  Technology
 

Servicenow's Customers Performance

NOW

 
NOW's Source of Revenues Customers of Servicenow, Inc. saw their costs of revenue deteriorate by -19.8 % in Q3 compare to a year ago, sequentially costs of revenue grew by 8.65 %, for the same period Servicenow, Inc. recorded revenue increase by 35.11 % year on year, sequentially revenue grew by 6.66 %.

List of NOW Customers




Customers of Servicenow, Inc. saw their costs of revenue deteriorate by -19.8 % in Q3 compare to a year ago, sequentially costs of revenue grew by 8.65 %, for the same period Servicenow, Inc. recorded revenue increase by 35.11 % year on year, sequentially revenue grew by 6.66 %.

List of NOW Customers


   
Customers Net Income fell in Q3 by Customers Net margin fell to %
-59.96 % 4.61 %



Servicenow's Customers, Q3 2018 Revenue Growth By Industry
Customers in Consumer Financial Services Industry -0.07 %   
Customers in Communications Equipment Industry      18.71 %
Customers in Software & Programming Industry      28.56 %
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Servicenow's Comment on Sales, Marketing and Customers



We sell our services primarily through our global direct sales organization. Additionally, we sell our services indirectly through third-party channels by partnering with systems integrators, managed services providers and resale partners, particularly in less developed markets.

Our marketing efforts and lead generation activities consist primarily of customer referrals, Internet advertising (including via our website), trade shows, industry events and press releases. We also host our annual Knowledge user conference, webinars and other user forums where customers and partners both participate in and present on a variety of programs designed to help accelerate success with our services and platform.

We are continuing to expand our sales capabilities in new geographies, including through investments in direct and indirect sales channels, professional services capabilities, customer support resources and implementation partners. In addition to adding new geographies, we also plan to increase our investment in our existing locations in order to achieve scale efficiencies in our sales and marketing efforts.

Customers

We primarily sell our services to large enterprise customers. We host and support large enterprise-wide deployments for our customers.


Servicenow's Comment on Sales, Marketing and Customers



We sell our services primarily through our global direct sales organization. Additionally, we sell our services indirectly through third-party channels by partnering with systems integrators, managed services providers and resale partners, particularly in less developed markets.

Our marketing efforts and lead generation activities consist primarily of customer referrals, Internet advertising (including via our website), trade shows, industry events and press releases. We also host our annual Knowledge user conference, webinars and other user forums where customers and partners both participate in and present on a variety of programs designed to help accelerate success with our services and platform.

We are continuing to expand our sales capabilities in new geographies, including through investments in direct and indirect sales channels, professional services capabilities, customer support resources and implementation partners. In addition to adding new geographies, we also plan to increase our investment in our existing locations in order to achieve scale efficiencies in our sales and marketing efforts.

Customers

We primarily sell our services to large enterprise customers. We host and support large enterprise-wide deployments for our customers.





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NOW's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Servicenow, Inc. NOW 32,195 425 -74 6,222
Transunion Holding Company, Inc. TRU 0 2,341 464 4,200
Equifax Inc EFX 13,435 3,412 306 7,500
Alarm.com Holdings, Inc. ALRM 3,071 398 14 784
Everbridge, Inc. EVBG 2,046 134 -43 581
Intersections Inc INTX 89 160 -14 362
Numerex Corp NMRX 75 67 -21 157
George Risk Industries, Inc. RSKIA 40 14 3 175
SUBTOTAL 18,757 6,525 707 13,759


     
       
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