The Company is developing and marketing a software product as a mobile application
for end users of the current generation iPhone and iPad from Apple, Inc., and
mobile phones using the Android platform. The mobile applications digital content
will be customizable by the owner of the particular device using our software.
We plan to stay on the cutting edge of the constantly changing mobile application
market, and our goal is to create a quality reputation within the mobile software
community and marketplace. We plan to sell our initial applications through
Apples App Store or through our own online retail website to small business
owners, who desire their own mobile applications and want to control the content.
Apple, App Store, iPhone and iPad are trademarks of Apple Inc., and Android
is a trademark of Alphabet Inc.
Our initial software product is intended to be the framework and basic code
for an iPhone/iPad application that can be used as a template for essentially
an infinite number of mobile applications for small business owners. By building
the engine and template in advance and then using the same basic code repeatedly,
we should avoid certain costs of development for each new application. Each
new customer would have a set of features to choose from, which would provide
the necessary content for the Company to customize an application for such customers
business.
The Company is generating the engine/code/template and then customizing it
for each mobile application, thus providing a solution for small businesses
to have their own iPhone or Android application for a fraction of the cost of
developing such an application from scratch. Customers should be able to choose
from a variety of features, including but not limited to:
Custom graphics throughout the application (home screen, icons, buttons, etc.)
Audio/Video/Photo content
Maps and contact information
Links to external websites
Connections to social networking for use of content from popular sites such
as, Facebook, Twitter, Instagram and MySpace
Commerce for purchases from within application, or link to an online store
In addition to customized mobile applications, our customers will receive a
customized publishing application (PC-based initially, with a Mac version coming
later) to manage the content in their apps. To update, add, or delete content,
the customer uses the publishing application, which in turn communicates with
a central server where the content is hosted and the updates will be made to
the app the next time it is launched.
We intend to charge each of our customers an initial fee to download our basic
application. The fee will be determined based upon the features each user desires.
Additionally, each user will be charged a monthly fee for the continued use
of our application. Upgrades and other modifications will be available to our
customers for appropriate fees. We have not yet finalized the amount of those
fees.
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