GCP Applied Technologies Inc. produces and sells specialty construction chemicals,
specialty building materials and packaging sealants and coatings through three
global operating segments in which we have achieved leadership positions. Specialty
Construction Chemicals manufactures and markets concrete admixtures, which enhance
the properties of concrete and other cementitious construction materials, and
cement additives, which improve the performance of Portland cement, the most
widely used construction material in the world. Specialty Building Materials
manufactures and markets building envelope, residential building, and specialty
construction products that protect structures from water, vapor transmission,
air penetration, and fire damage. Darex Packaging Technologies manufactures
and markets sealants and coatings that safeguard the packaging materials and
preserve the contents of beverage and food containers and other consumer and
industrial applications.
GCP Applied Technologies Inc. was incorporated on May 1, 2015 for the purpose
of holding the construction products and packaging technologies businesses of
W. R. Grace & Co. On February 3, 2016, Grace shareholders received one common
share of GCP for every one common share of Grace held and the construction products
and packaging technologies businesses of Grace were transferred to GCP, thereby
completing our legal separation from Grace ("the Separation"). On
February 4, 2016, we began "regular way" trading on the New York Stock
Exchange under the ticker symbol "GCP."
Our objective is to deliver value to shareholders by growing our sales, earnings,
cash flow, and return on invested capital through the implementation of our
business strategies. The Specialty Construction Chemicals, Specialty Building
Materials and Darex Packaging Technologies segments produce and market a portfolio
of high-performance products for leading global concrete and cement producers,
architects, engineers and developers, packaging and closure manufacturers, and
food and beverage companies. Our products must satisfy our customers’
well-defined performance requirements and specifications to provide high value,
although they typically represent a low percentage of the total cost of our
customers’ end-products or projects.
We implement the following growth strategies using a number of key levers to
accelerate progress toward our objective:
Leverage Segment Leadership Positions for Sales Growth — We utilize our
global manufacturing operations, technical service and support footprint, research
and development capabilities, and sales and marketing organization to increase
our geographic and customer penetration worldwide. Our sales force employs our
applied intelligence framework - a combination of integrated customer relationship
management ("CRM") tools and capabilities and cross-product knowledge
- to pursue higher value project-centric and customer-centric opportunities
for GCP’s complete portfolio of high-performing products. We make targeted
investments to expand our capabilities in geographies and segments where trends
and economic cycles present the best opportunities.
Strengthen and Enhance Our Segment Positions with Product Innovation —
We seek to strengthen our position as an industry innovator by investing in
research and development activities focused on commercializing differentiated
products and services and, where possible, creating new product categories.
To drive this innovation, we employ our business model of introducing and supporting
new technologies and categories through our centralized research and development
center in Cambridge, Massachusetts as well as our regional global applications
labs. Examples of our category creation successes include our patented intelligent
concrete monitoring system, VERIFI®, which provides in-transit data on concrete
quality and truck location, our PREPRUFE® fully-bonded pre-applied waterproofing
technology, and ICE & WATER SHIELD®, a category-leading self-adhesive
underlayment for sloped roofs.
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