Crimson is in the business of producing and selling ultra-premium and luxury
wines. Crimson is headquartered in Napa, California and through its subsidiaries
owns four wineries: Pine Ridge Vineyards, Archery Summit, Chamisal Vineyards
and Seghesio Family Vineyards. In addition, Crimson owns Double Canyon Vineyards
which owns land in the Horse Heaven Hills of Washington’s Columbia Valley.
The wine Crimson makes comes from estate grown grapes as well as grapes and
bulk wine purchased under contract and on the spot-market. Our business model
is a combination of direct to consumer sales and wholesale distributor sales.
References to cases of wine herein refer to nine-liter equivalent cases.
Quality. We believe we own some of the highest quality vineyards in the U.S.
We farm our vineyards in a thoughtful, sustainable way with the goal of producing
the highest quality grapes and the highest quality wines possible. As part of
executing this strategy, Crimson currently owns or leases approximately 895
plantable acres of vineyard land in California, Oregon and Washington. The Company
continues to assess other opportunities to enhance the quality of our vineyard
holdings and wine portfolio.
Focus. We currently own five complementary estate-based winegrowing operations,
with each having a unique varietal focus best suited to its specific appellation
and region. We have a group of accomplished winegrowing teams who are each responsible
for crafting benchmark wines from their respective wine regions. Many of Crimson’s
brands are issued ratings or scores by local and national wine rating organizations
and we believe our scores are a reflection of our focus on what we do best.
Pine Ridge Vineyards
Pine Ridge Vineyards was acquired in 1991 and has been conducting operations
since 1978. Pine Ridge Vineyards owns acreage in five Napa Valley appellations—Stags
Leap District, Rutherford, Oakville, Carneros and Howell Mountain. The winery
facility at Pine Ridge Vineyards has a permitted annual wine production capacity
of up to 300,000 gallons, which equates to approximately 126,000 cases of wine;
however, current fermentation and processing capacity is limited to approximately
80,000 cases without additional capital investment. The facility includes areas
and equipment for crush, fermentation, aging and bottling processes, and also
has a tasting room, hospitality center and administrative offices. Built into
the hillside for wine barrel storage are approximately 34,000 square feet of
underground caves with a capacity to store over 4,000 barrels. In addition,
there are special event dining areas both indoors and outdoors as well as in
the underground caves.
The Pine Ridge Vineyards estate business is focused primarily on the production
of high quality Cabernet Sauvignon and Bordeaux-style blends sold by Crimson
under the Pine Ridge Vineyards brand name. Pine Ridge Vineyards also produces
Chenin Blanc + Viognier, which is sold by Crimson under the Pine Ridge brand
name and is made from purchased grapes and bulk wine juice processed at a third
party custom winemaking facility with a contracted capacity of up to 131,000
cases for the 2015 harvest year. Incremental capacity options are under consideration
and available.
Archery Summit
Crimson started Archery Summit in 1993. Archery Summit owns acreage in the Willamette
Valley appellation in Oregon. The winery facility at Archery Summit has a permitted
annual wine production capacity of up to 50,000 gallons, which equates to approximately
21,000 cases of wine; however, current fermentation and processing capacity
is limited to approximately 15,000 cases. The facility includes areas and equipment
for crush, fermentation, aging and bottling processes, and also has a tasting
room, hospitality center and administrative offices. The facility has approximately
8,300 square feet of underground caves for wine barrel storage with a capacity
to store over 600 barrels. In addition, there are special event dining areas
indoors as well as in the underground caves.
Archery Summit is focused primarily on producing estate grown, expressive single
vineyard Pinot Noir from tightly spaced vines sold by Crimson under the Archery
Summit brand name. Archery Summit also produces Vireton Pinot Gris, which is
sold by Crimson under the Archery Summit brand name and is made from purchased
grapes processed at a third party custom winemaking facility with available
contract capacity of up to 5,000 cases for the 2015 harvest year.
Chamisal Vineyards
Chamisal Vineyards was acquired in 2008 and has been conducting operations since
1973. The Chamisal Vineyard was the first vineyard planted in the Edna Valley
in 1973. The winery facility at Chamisal has a permitted annual wine production
capacity of up to 480,000 gallons which equates to approximately 200,000 cases
of wine. The facility includes areas and equipment for crush, fermentation,
aging and bottling processes, as well as a tasting room, hospitality center
and administrative offices. There are special event dining areas outdoors.
Chamisal is focused on producing estate grown, benchmark Chardonnay and single
vineyard Pinot Noir as well as a Stainless Chardonnay produced from both purchased
and estate grown grapes. The wines are sold by Crimson under the Chamisal Vineyards
brand name.
Seghesio Family Vineyards
Seghesio Family Vineyards was acquired in 2011 and has been conducting operations
since 1895. Seghesio Family Vineyards owns acreage in two Sonoma County appellations—Alexander
Valley and Russian River Valley. Seghesio Family Vineyards has a long history
of growing and producing Zinfandel and Italian varietal wines in the Sonoma
region of California. The winery facility at Seghesio Family Vineyards has a
permitted annual wine production capacity of up to 404,000 gallons which equates
to approximately 170,000 cases of wine. The facility includes areas and equipment
for crush, fermentation, aging, bottling and warehousing processes, as well
as a tasting room, private hospitality areas and administrative offices. There
are indoor and outdoor special event dining areas. In Alexander Valley, Seghesio
Family Vineyards also owns a historic non-operating winery, mansion and railroad
depot, which Crimson intends to convert into educational, tasting, hospitality
and potentially incremental production facilities.
Seghesio Family Vineyards is focused on producing estate grown, world class
Zinfandel and Italian varietal wines as well as a heritage Old Vine Zinfandel
and Sonoma County Zinfandel produced from both purchased and estate grown grapes.
The wines are sold by Crimson under the Seghesio Family Vineyards brand name.
Double Canyon Vineyards
Double Canyon Vineyards acquired land in 2005 and 2006 in the Horse Heaven Hills
appellation in Washington. Starting with the 2010 vintage, Double Canyon Vineyards
produced and bottled its first wine under the Double Canyon brand name. Since
the launch of the Double Canyon brand name, Double Canyon Vineyards has developed
a growth plan and significantly expanded production. During 2015, the majority
of the grapes from the Double Canyon Vineyards were used for the Double Canyon
brand. All of Double Canyon Vineyard’s production is performed in third-party
custom crush facilities.
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