Business Description
ASML is one of the world’s leading manufacturers of chip-making equipment.
Our vision is to enable affordable microelectronics that improve the quality
of life. To achieve this, our mission is to invent, develop, manufacture and
service advanced technology for high-tech lithography, metrology and software
solutions for the semiconductor industry. ASMLs guiding principle is continuing
Moores Law towards ever smaller, cheaper, more powerful and energy-efficient
semiconductors. This results in increasingly powerful and capable electronics
that enable the world to progress within a multitude of fields, including healthcare,
technology, communications, energy, mobility, and entertainment. We are a multinational
company with over 70 locations in 16 countries, headquartered in Veldhoven,
the Netherlands.
Our business model is derived from our "value of ownership" concept
which is based on the following principles:
Offering ongoing improvements of throughput, imaging, overlay and availability
by introducing advanced technology based modular platforms, advanced applications
and Holistic Lithography solutions outside the traditional lithography business,
each resulting in lower costs or higher value per product for our customers;
Providing customer service that offers efficient installation and maintenance,
superior support and training to optimize manufacturing processes of our customers;
Enhancing the capabilities of the installed base of our customers through ongoing
field upgrades of throughput, imaging, overlay, Holistic Lithography and availability,
based on further technology developments;
Reducing the cycle time between a customer’s order of a system and the
use of that system in volume production; and
Providing refurbishing services that effectively increase residual value by
extending the life of equipment.
To be able to execute our business model we seek to:
Maintain appropriate levels of R&D to offer the most advanced technology
suitable for following Moore’s Law, as well as achieving high-throughput
and low-cost volume production at the earliest possible date;
Be able to attract, train, retain and motivate highly qualified, skilled and
educated employees; and
Retain operational flexibility in R&D and manufacturing by reinforcing strategic
alliances with world class partners, including outsourcing companies.
We have built a collaborative community of suppliers, customers, partners and
research institutes that we work with to minimize the cost of innovation and
maximize the chance of success. A significant part of the components and modules
used in our systems are sourced from our supply chain and assembled in our factories
to create the final products delivered to our customers.
Through 2015, all of the top 10 chipmakers worldwide, in terms of semiconductor
capital expenditure, were our customers. We also have a significant share of
customers outside the top 10. We strive for continued business growth with all
our customers. We expect that customer concentration might increase in the semiconductor
manufacturing industry.
In 2015, our satisfaction ratings by customers surpassed every lithography competitor.
According to VLSI Research, ASML ranks third among the large semiconductor industry
equipment suppliers and first among lithography competitors. Our performance
has consistently been strong: for thirteen years in a row we have both ranked
among the top 5 semiconductor industry suppliers and our ranking surpassed that
of any of our lithography competitors.
8.84% 
74.92 %