During the corresponding time, Coca-cola Enterprises, Inc. saw a revenue deteriorated by -6.99 % year on year, sequentially revenue fell by -6.93 %. While revenue at the Coca-cola Enterprises, Inc.'s corporate clients
Coca-cola Enterprises's Comment on Sales, Marketing and Customers
We conduct our business primarily under agreements with TCCC, with greater
than 90 percent of our sales volume consisting of sales of products of TCCC
and its affiliates. These agreements generally give us the exclusive right to
market, produce, and distribute beverage products of TCCC in authorized containers
in specified territories. These agreements provide TCCC with the ability, at
its sole discretion, to establish its sales prices, terms of payment, and other
terms and conditions for our purchases of concentrates and syrups from TCCC.
However, concentrate prices are subject to the terms of the incidence-based
concentrate pricing agreement between TCCC.
Other significant transactions and agreements with TCCC include arrangements
for cooperative marketing; advertising expenditures; purchases of sweeteners,
juices, mineral waters, and finished products; strategic marketing initiatives;
cold-drink equipment placement; and, from time to time, acquisitions of bottling
territories.
In addition to the product licensing and bottling agreements with TCCC, our
Bottlers (excluding the Luxembourg distributor), TCCC, and The Coca-Cola Export
Corporation are parties to a supplemental agreement with regard to our Bottlers’
rights. The Supplemental Agreement permits our Bottlers to prepare, package,
distribute, and sell the beverages covered by any of our Bottlers’ product
licensing and bottling agreements in any other territory of our Bottlers, provided
that we and TCCC have reached agreement on a business plan for such beverages.
No single customer accounted for 10 percent or more of our total net sales.
Coca-cola Enterprises’s Comment on Sales, Marketing and Customers
We conduct our business primarily under agreements with TCCC, with greater
than 90 percent of our sales volume consisting of sales of products of TCCC
and its affiliates. These agreements generally give us the exclusive right to
market, produce, and distribute beverage products of TCCC in authorized containers
in specified territories. These agreements provide TCCC with the ability, at
its sole discretion, to establish its sales prices, terms of payment, and other
terms and conditions for our purchases of concentrates and syrups from TCCC.
However, concentrate prices are subject to the terms of the incidence-based
concentrate pricing agreement between TCCC.
Other significant transactions and agreements with TCCC include arrangements
for cooperative marketing; advertising expenditures; purchases of sweeteners,
juices, mineral waters, and finished products; strategic marketing initiatives;
cold-drink equipment placement; and, from time to time, acquisitions of bottling
territories.
In addition to the product licensing and bottling agreements with TCCC, our
Bottlers (excluding the Luxembourg distributor), TCCC, and The Coca-Cola Export
Corporation are parties to a supplemental agreement with regard to our Bottlers’
rights. The Supplemental Agreement permits our Bottlers to prepare, package,
distribute, and sell the beverages covered by any of our Bottlers’ product
licensing and bottling agreements in any other territory of our Bottlers, provided
that we and TCCC have reached agreement on a business plan for such beverages.
No single customer accounted for 10 percent or more of our total net sales.
Sources:
Coca-cola Enterprises, Inc.’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Coca-cola Enterprises, Inc.’s corporate clients.
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