| Market Capitalization (Millions $) |
6,212 |
| Shares
Outstanding (Millions) |
315 |
| Employees |
5,000 |
| Revenues (TTM) (Millions $) |
983 |
| Net Income (TTM) (Millions $) |
38 |
| Cash Flow (TTM) (Millions $) |
273 |
| Capital Exp. (TTM) (Millions $) |
17 |
Sportradar Group Ag
Sportradar is a premier technology platform that enables next generation sports interaction and the number one revenue generator of B2B solutions to the worldwide sports betting market. We deliver mission-critical software, data, and content to sports leagues and federations, betting operators, and media businesses through subscription and revenue share agreements. We have been at the vanguard of innovation in the sports betting business since our inception in 2001, and we continue to be a global pioneer in understanding, using, and monetizing the value of sports data.
Our end-to-end offering, integrated technology and global footprint make us important partners to our customers and deeply embedded across the sports ecosystem:
Betting Operators: For our over 900 sports betting operator customers, we cover over 890,000 events annually across 92 sports, including live data coverage of 790,000 events across 32 sports. The breadth of our data offering and sports coverage is an important differentiator for Sportradar, especially in the U.S. market where we are the number one provider of data to bookmakers. We supply sports data, in many cases as the sole provider, to approximately 70% of the total in-play market in the United States, who in turn manage nearly every legal sports bet placed by U.S. sports bettors. Our offerings include pre-match data and odds, live data and odds, as well as sports audiovisual content. Our full-suite of software solutions includes managed trading services, managed platform services, betting entertainment tools, virtual games and programmatic advertising solutions. Our software offerings facilitate scalability, speed to market, cost efficiency and reduction of operational risk and complexity. We are the only independent one-stop-shop provider across the value chain.
Sports Leagues: For our over 250 sports league partners, including over 100 such relationships added by the acquisitions of Synergy Sports and Interact Sport, we provide access to over 900 sports betting operators and over 500 media companies to distribute their data and content globally. We give them greater reach and serve as an intermediary to the highly regulated betting industry. We also provide our sports leagues partners with technology, data collection tools, and integrity services. Our deep integrations into both the supply (leagues) and demand (betting operators and media companies) allow us to serve as a truly trusted, mission-critical partner. We also provide leagues with a range of tech-enabled solutions including fraud and manipulating monitoring, anti-doping, professional sports team technology and services, and OTT production and technology.
Media Companies: For our over 500 media customers including both broadcasters and digital leaders, we provide products and services to help reach and engage sports fans across distribution channels. Sportradar provides a range of services to media companies including data feeds and APIs, sports audiovisual content, broadcasting solutions, digital services, research and analytics, OTT streaming solutions and programmatic advertising solutions.
Sportradar sells mission-critical data, content and software solutions to sports betting operators, media companies and sports leagues. We are experts in sports data and building technology-enabled solutions empowered by that data. We have evolved our product offerings from point solutions into fully-integrated software solutions that are essential to the core operations of our customers. We offer the most comprehensive solution in the marketplace, as follows.
Pre-Match Odds Services: We offer an extensive pre-match odds service including fully automated provision of pre-match content and trading tools to manage content. We provide the tools to create and manage sportsbooks, from event creation, odds suggestions, marketing monitoring and alerting, odds management tools, to results confirmation.
Live Data: We are the leading source for reliable and comprehensive real-time sports data with unrivaled depth of data to support more betting markets than any competitor. Our live data solution includes the fully automated provision of sport match data points such as goals, corner kicks, penalties, substitutions and points. Our live data is delivered in less than one second from the venue to our widget-based trading interface, which is fully customizable to optimize in-play trading.
Live Odds: Sportradar is the most popular live odds service in the market worldwide. We offer fully automated provision of in-play content and related trading tools, enabling operators to offer live betting opportunities during matches. Our live odds service includes odds, odds management tools, score information and results confirmation. Our team of in-house experts administers full matches 24/7 in real-time, using our leading edge mathematical live odds models, ensuring we can provide profit-maximizing live odds. We invest heavily in maintaining our marking-leading and sophisticated odds model and simulations, backed by our proprietary statistical and AI processing.
Managed Trading Services: Our MTS offering is a sophisticated, turn-key trading, risk, live odds, and liability management solution. MTS is flexible and modular, enabling customers of all sizes and maturities to configure service components according to their need. We also offer bespoke odds management capabilities and trading strategies, which enable odds differentiation between operators. Our rich set of tools allows our customers to manage their odds-related liabilities according to rules and thresholds that they control, underpinned by our machine learning models.
Managed Platform Services: Sportradar, through its acquisition of Optima, offers a complete turnkey betting solution. The multi-channel solution includes player management with a full 360-degree view of the user's activity across all channels with real-time data from one central system. It further includes payment processing, accounting, transaction management, business intelligence and reporting systems and a communications gateway service. The platform is set up to operate in all major jurisdictions, with provisions for newly emerging regulated markets updated regularly.
Virtual Games: We build realistic motion capture simulations to help bookmakers keep fans engaged during off-seasons. We currently offer virtual soccer, horse and dog racing, basketball, tennis and baseball. We are the official partner of the MLB for virtual baseball. Our proprietary gaming platform comes with e-wallet integration for zero client-side development effort when integrating additional virtual sports.
Betting Entertainment Tools: Betting Entertainment Tools are on-screen visualization tools designed to further increase user engagement. For example, Statistics Center provides market-leading statistical information, built to support skilled decision making in sports betting. Another widely used tool is Live Match Tracker, which provides visualization of all match actions in real-time. Graphically enhanced ball spotting and on pitch animations give bettors a feeling of actually being at the venue.
Integrity Services: Our Monitoring, Prevention, and Intelligence Solutions support in the fight against betting-related match-fixing and doping, while at the same time protecting Sportradar's core business. Through our proprietary Universal Fraud Detection System ('UFDS'), and other advanced monitoring and detection services, we monitor the entire global betting market and detect betting-related fraud in sport. UFDS's sophisticated algorithms and constantly maintained database of odds are leveraged for the purpose of detecting match-fixing. By tracking odds changes and liquidity across such a wide range of markets, the UFDS is in an unrivalled position to detect irregular betting patterns in real-time, both pre-match and live. In 2021, we monitored over 750,000 matches across more than 1,000 leagues and tournaments. In the history of UFDS, we have detected and reported over 6,600 sports integrity related issues to our league partners. In 2021, we introduced our UFDS solution, providing our advanced and market-leading bet monitoring system to sport partners for free. Since the launch in October 2021, we have added over 50 new federation and league partners to our integrity services as UFDS partners.
Audio-Visual Content: We combine audiovisual content, which is to a great extent non-televised, and comprehensive content from our highly attractive media rights portfolio. Our diversified portfolio of
approximately 400,000 live events per year includes DFL, the Australian Open, TA and ITF Tennis Tournaments, NBA, MLB and other events from 19 different sports. We also provide AV content for e-Sports. Our sports coverage is live 24/7 and our fully hosted player solution comes with low deployment and set-up costs, as well as quick-to-market integration.
Ad:s Marketing Services: Our Ad:s offering provides data-driven marketing services for betting operators. We offer a range of capabilities built to meet the needs of bookmakers and improve marketing return-on-investments. Our Marketing Cloud is a customizable dashboard that enables targeted advertising through direct media buying from our exclusive inventory pool. We also have a large-scale data management platform, dynamic and contextual conversion products, and programmatic advertisement technology capabilities.
Global API: State-of-the-art, flexible application programming interface ('API') for access to sports data feeds. We provide customers with a modern infrastructure with no legacy issues. Developers can choose the format (.xml or .json). Our APIs cover more than 30 sports and are available in more than 40 languages. The fast, reliable and accurate sports data streams are delivered in a consistent look and feel and comprehensive documentation for each sport is available.
Broadcast Services: Our broadcast platform includes game notes, graphics library, on-call research desk and custom broadcast solutions.
Digital Services: We offer easy-to-integrate widgets and fully-hosted sports page solutions. Sportradar's embeddable widgets come with data and content required to run a modern media platform, including scores, standings, play-by-play, statistics, game centers, leaderboards, recaps and more.
Analytics and Research Platform: Our Radar360 features an extensive database of sports statistics combined with powerful search and filter capabilities for uncovering compelling stats and storylines.
Synergy Sports Solutions: We offer a vast range of products and services to Sports federations, leagues and clubs which cover all their workflows from Capture of data/content to Production to Analysis to Distribution & Commercialization.
Capture includes Competition Management, Live Data collection, Video Capture and Optical tracking. Production products include products such as Automated Production Graphics, Referee Review Systems, Commentary Systems, Video streaming management and Highlights Clipping and Distribution.
Analysis mainly includes analytics tools for teams and coaches. Distribution & Commercialization include CMS, embeddable widgets, fan engagement tools such as match center and game apps, as well as OTT solutions (further described under the next bullet).
OTT Streaming Solutions: We provide betting operators, media companies and federations, leagues and teams with OTT and streaming solutions including a video management platform and sports data extensions including automated content and visualizations, recommendations and personalization. Our OTT streaming solutions provide scalable infrastructure based on an extensive and longstanding experience in the industry. Every year, we stream over 200,000 live sports events globally, delivering more than 150,000,000 video sessions a month.
Company Address: Feldlistrasse 2 St. Gallen 0
Company Phone Number: 71 517 72 00 Stock Exchange / Ticker: NASDAQ SRAD
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