Post Holdings, Inc. is a Missouri corporation incorporated on September 22,
2011. Our principal executive offices are located at 2503 S. Hanley Road, St.
Louis, Missouri 63144. We are a consumer packaged goods holding company, operating
in the center-of-the-store, foodservice, ingredient, refrigerated, active nutrition
and private label food categories.
On February 3, 2012, Post completed its legal separation via a tax free spin-off
(the “Spin-Off”) from our former parent company. On February 6,
2012, Post common stock began trading on the New York Stock Exchange under the
ticker symbol “POST.” Post operates in four reportable segments:
Post Consumer Brands: Includes the branded and private label ready-to-eat (“RTE”)
cereal operations of Post Foods and MOM Brands Company (“MOM Brands”);
Michael Foods Group: Comprised of MFI Holding Corporation (“Michael Foods”),
including the October 2015 acquisition of Willamette Egg Farms (“WEF”)
and the October 2016 acquisition of National Pasteurized Eggs, Inc. (“NPE”),
and Dakota Growers Pasta Company, Inc. (“Dakota Growers”) and includes
businesses focused on value-added egg products, refrigerated potato products,
cheese and other dairy case products and pasta products for the foodservice,
retail and food ingredient channels;
Active Nutrition: Includes the protein shakes, bars and powders and nutritional
supplement businesses of Premier Nutrition Corporation (“PNC”),
Dymatize Enterprises, LLC (“Dymatize”) and the PowerBar brand; and
Private Brands: Includes the businesses of Golden Boy Foods Ltd. (“Golden
Boy”) and American Blanching Company (“ABC”), which produce
private label peanut and other nut butters, dried fruits and nuts, and provide
peanut blanching, granulation and roasting services for the commercial peanut
industry, as well as the business of Attune Foods, LLC (“Attune Foods”),
which produces premium natural and organic granola, cereals and snacks.
Post Consumer Brands includes the cereal business which manufactures, markets
and sells branded and private label RTE cereal and hot cereal products. The
RTE cereal category is one of the most prominent categories in the food industry.
According to Nielsen’s expanded All Outlets Combined (xAOC) information,
the category was approximately $8.6 billion for the 52-week period ending October
29, 2016. We have leveraged the strength of our brands, category expertise,
and over a century of institutional knowledge to create a diverse portfolio
of cereals. Post Consumer Brands is the third largest seller of RTE cereals
in the United States with an 18.5% share of retail dollar sales and a 21.2%
share of retail pound sales for the 52-week period ending October 29, 2016,
based on Nielsen’s xAOC information. Nielsen’s xAOC is representative
of food, drug and mass merchandisers (including Walmart), some club retailers
(including Sam’s Club and BJs), some dollar retailers (including Dollar
General, Family Dollar, and Fred’s Super Dollar) and military. Our RTE
cereal brands include Honey Bunches of Oats, which in total of all of the flavor
varieties represents a 4.6% dollar market share of the RTE cereal category for
the 52-week period ending October 29, 2016. We also sell Pebbles, Great Grains,
Grape-Nuts, Post Shredded Wheat, Oh’s, Honeycomb, Golden Crisp, Post Raisin
Bran, Alpha-Bits, Shreddies, Malt-O-Meal, bagged cereal and Mom’s Best.
Our hot cereal brands include Malt-O-Meal Hot Wheat, Coco Wheats, Better Oats
and Mom’s Best Oatmeal. These products are primarily manufactured through
a flexible production platform at eight owned facilities in the United States
and Canada.
Michael Foods Group
Through our Michael Foods Group segment, we produce and/or distribute egg products,
refrigerated potato products, cheese and other dairy case products and pasta
products. Our egg products business produces and distributes numerous egg products
under the Better’n Eggs, All Whites, Papetti’s, Abbotsford Farms,
Emulsa, EasyEggs, Table Ready, and Davidson’s Safest Choice brands, among
others. Through this business, we operate thirteen egg products production facilities
in the United States, some of which are fully integrated from the production
and maintenance of laying flocks through the processing of egg products. Refrigerated
potato products are marketed primarily under the Simply Potatoes and Diner’s
Choice brands; this business maintains a main processing facility in Minnesota,
with a smaller facility located in Nevada. Our cheese and other dairy-case products
are marketed principally under the Crystal Farms brand, and other trademarks
include Crescent Valley, Westfield Farms and David’s Deli. Through this
business, we operate a cheese packaging facility in Lake Mills, Wisconsin, which
processes and packages various cheese products for the Crystal Farms brand and
for various private label customers. Our pasta business, Dakota Growers, has
vertically integrated durum wheat milling and pasta production capabilities
and produces over 150 different shapes of pasta products at two manufacturing
plants. The Michael Foods Group sells products to the foodservice, food ingredient,
retail grocery and private label markets. Major customers include foodservice
distributors, restaurant chains, major retail grocery chains and other packaged
food manufacturers.
Active Nutrition
Our Active Nutrition segment markets and distributes premium protein beverages,
bars, powders and gels under the Premier Protein, Dymatize, Supreme Protein
and PowerBar brands, and ready-to-drink beverages under the Joint Juice brand.
The Active Nutrition segment’s products are primarily manufactured under
co-manufacturing agreements at various third party facilities located in the
United States and Europe. We also own a facility in Germany that primarily manufactures
products for our PowerBar brand. Our Active Nutrition products are primarily
sold in club, grocery, drug, specialty and convenience stores as well as online.
Private Brands
Our Private Brands segment manufactures and distributes organic and conventional
private label peanut butter and other nut butters, baking nuts, dried fruit,
and trail mixes, with sales to grocery retailers and customers in the food ingredient
and foodservice channels primarily in the United States and Canada. We also
co-manufacture peanut butter and other nut butters for national brands, private
label retail and industrial markets. Our Private Brands business also provides
peanut blanching, granulation and roasting services for the commercial peanut
industry.
Our Private Brands segment also includes the business of Attune Foods. Through
this business we manufacture and market branded premium natural and organic
cereals and snacks, including Uncle Sam high fiber cereals, Attune chocolate
probiotic bars and Erewhon gluten-free cereals. Attune Foods also includes the
Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company
brands as well as a private label granola business. Attune Foods’ products
are largely sold through the natural/specialty channels, as well as in the bulk
foods section of both conventional and natural/specialty retailers. Our manufacturing
facility in Eugene, Oregon provides us the ability to manufacture a wide variety
of product and package formats. Additionally, some products are manufactured
under co-manufacturing agreements at various third party facilities located
in the United States.
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