Edgewell Personal Care Company, formerly known as Energizer Holdings, Inc.,
and its subsidiaries, is one of the worlds largest manufacturers and marketers
of personal care products in the wet shave, sun and skin care, feminine care
and infant care categories. We have a portfolio of over 25 brands and a broad
global footprint in more than 50 countries. Prior to the separation of our Household
Products business on July 1, 2015 (the "Separation"), we were also
one of the worlds largest manufacturers and marketers of batteries and portable
lighting.
We manage our business in four reportable segments: Wet Shave, Sun and Skin
Care, Feminine Care and All Other. Prior to the Separation, our business was
managed in two reportable segments, Personal Care and Household Products. Prior
periods have been recast to reflect our current segment reporting. Segment performance
is evaluated based on segment profit, exclusive of general corporate expenses,
share-based compensation costs, costs associated with restructuring initiatives
and other items that are not representative of managements view on how segment
performance is evaluated. Information regarding the product portfolios of these
segments is included within the following discussion.
Wet shave products are sold under the Schick®, Wilkinson Sword®, Edge,
Skintimate and Personna® brand names. We manufacture and distribute Schick
and Wilkinson Sword razor systems, composed of razor handles and refillable
blades, and disposable shave products for men and women. While we market our
wet shave products throughout the world, our primary markets are the U.S., Canada,
Japan, Germany, France and the United Kingdom. We believe we hold the #2 global
market share position in wet shaving. The category is extremely competitive
with manufacturers vying for consumer loyalty and retail shelf space.
Sun and Skin Care products are sold under the Banana Boat, Hawaiian Tropic,
Wet Ones and Playtex brand names. We market sun care products under the Banana
Boat and Hawaiian Tropic brands and believe these brands, on a combined basis,
hold a leading market share position in the U.S. sun care category. We compete
across the full spectrum of sun care categories: general protection, sport,
kids, baby, tanning and after sun. Outside the U.S., we believe we are also
the leading sun care manufacturer in Australia and Mexico. We expect to continue
to drive our worldwide business through innovation, increased distribution and
geographic expansion. We also offer Wet Ones, the leader in the U.S. portable
hand wipes category, and Playtex household gloves, the branded household glove
leader in the U.S.
In Feminine Care, we market products under the Playtex, Stayfree, Carefree
and o.b. brands. We offer tampons under the Playtex Gentle Glide® 360°™,
Playtex Sport® and o.b. brands. We also market pads, liners and tampons
under the Playtex, Stayfree and Carefree brands. We believe we are one of the
top three manufacturers of feminine care products in North America, with unique,
competitive product technologies and well-known brands that address complementary
consumer needs. We intend to continue to invest in the Carefree and Playtex
Sport brands in the future.