Creative Realities, Inc. is a Minnesota corporation that provides innovative
digital marketing technology and solutions to retail companies, individual retail
brands, enterprises and other organizations throughout the United States and
in certain international markets. We have expertise in a broad range of existing
and emerging digital marketing technologies, as well as the related media management
and distribution software platforms and networks, device management, product
management, customized software service layers, systems, experiences, workflows,
and integrated solutions. Our technology and solutions include: digital merchandising
systems; omni-channel customer engagement systems, interactive digital shopping
assistants, advisors and kiosks, and other interactive marketing technologies
such as mobile, social media, point-of-sale transactions, beaconing and web-based
media that enable our customers to transform how they engage with consumers.
We have expertise in a broad range of existing and emerging digital marketing
technologies, as well as the following related aspects of our business: content,
network management, and connected device software and firmware platforms; customized
software service layers; hardware platforms; digital media workflows; and proprietary
processes and automation tools. We believe we are one of the world’s leading
interactive marketing technology companies that focuses on the retail shopper
experience by helping retailers and brands use the latest technologies to create
better shopping experiences.
Our main operations are conducted directly through Creative Realities, Inc.,
and under our wholly owned subsidiaries Wireless Ronin Technologies Canada,
Inc., and ConeXus World Global, LLC, a Kentucky limited liability company.
We seek to generate revenue in this business by:
consulting with our customers to determine the technologies and solutions
required to achieve their specific goals, strategies and objectives;
designing our customers’ digital marketing experiences, content and
interfaces;
engineering the systems architecture delivering the digital marketing experiences
we design – both software and hardware – and integrating those systems
into a customized, reliable and effective digital marketing experience;
managing the efficient, timely and cost-effective deployment of our digital
marketing technology solutions for our customers;
delivering and updating the content of our digital marketing technology solutions
using a suite of advanced media, content and network management software products;
and
maintaining our customers’ digital marketing technology solutions by:
providing content production and related services; creating additional software-based
features and functionality; hosting the solutions; monitoring solution service
levels; and responding to and/or managing remote or onsite field service maintenance,
troubleshooting and support calls.
We seek to generate revenue through these activities through: bundled-solution
sales; service fees for consulting, experience design, content development and
production, software development, engineering, implementation, and field services;
software license fees; and maintenance and support services related to our software,
managed systems and solutions.
Our digital marketing technology and solutions are deployed in and have application
across diverse categories: automotive, apparel and accessories, banking, baby/children,
beauty, consumer products, department stores, electronics, fashion, fitness,
foodservice/quick service restaurants, financial services, gaming, luxury retail,
mass merchants, mobile operators, and pharmacy retail. The industries in which
we sell our solutions are established, but the planning, development, implementation
and maintenance of technology-enabled experiences involving combinations of
digital marketing technologies is relatively new and evolving. Moreover, a number
of participants in these industries have only recently started considering or
expanding the adoption of these types of technologies, solutions and experiences
as part of their overall marketing strategies. As a result, we remain an early
stage company without an established history of profitability.
We believe that the adoption and evolution of digital marketing technology
and solutions will increase substantially in years to come both in the industries
or categories on which we currently focus and in others. We also believe that
adoption of our technology and solutions depends upon not only the services
and solutions that we provide, but also depends heavily upon the cost of hardware
used to process and display content on them. While the costs of hardware configurations
and software media players have historically decreased and we believe they will
continue to do so at an accelerating rate, flat panel displays typically constitute
a large portion of the expenditure customers make relative to the entire cost
of implementing a digital marketing system and can be a barrier to customer
deployment. As a result, we believe that the broader adoption of digital marketing
technology solutions is likely to increase, although we cannot predict the rate
at which such adoption will occur.
Another key component of our business strategy, especially given the evolving
industry dynamics in which we operate, is to acquire and integrate other operating
companies in the industry in conjunction with pursuing our organic growth objectives.
We believe that the selective acquisition and successful integration of certain
companies will accelerate our growth; enable us to aggregate multiple customer
bases onto a single business and technology platform; provide us with greater
operating scale; enable us to leverage a common set of processes, tools, and
cost efficiencies; and ultimately result in higher operating profitability and
cash flow from operations. Our management team is actively pursuing and evaluating
alternative acquisition opportunities on an ongoing basis. Our management team
and Board of Directors have broad experience with the execution, integration
and financing of acquisitions. We believe that, based on the foregoing and other
factors, the Company can successfully serve as a consolidator of multiple business
and technology platforms serving similar markets.
We currently market and sell our technology and solutions primarily through
our sales and business development personnel throughout North America, but we
also utilize agents, strategic partners, and lead generators who provide us
with access to additional sales, business development and licensing opportunities.
We currently operate in one reportable segment, marketing technology solutions.
Substantially all property and equipment is located at our offices in the United
States, and a data center located in the United States. All sales for the years
ended December 31, 2017 and 2016, were in the United States and Canada.
You may read and copy any materials we file with the SEC at the SEC’s
public reference room at 100 F Street NE, Washington, DC 20549. The public may
obtain information about the operation of the public reference room by calling
the SEC at 1-800-SEC-0330. The SEC also maintains an Internet site that contains
reports, proxy and information statements, and other information regarding issuers
that file electronically with the SEC. The website of the SEC is www.sec.gov.
Additional information about the Company and its public disclosures is available
on our website at www.cri.com.
