We are the world’s leading cloud software company powering social good.
Serving the entire social good community—nonprofits, foundations, corporations,
education institutions, healthcare institutions and individual change agents—Blackbaud
connects and empowers organizations to increase their impact through software,
services, expertise, and data intelligence. Blackbaud brings more than three
decades of leadership to this sector: since originally incorporating in New
York in 1981 and later reincorporating as a South Carolina corporation in 1991
and as a Delaware corporation in 2004, our tailored portfolio of software and
services has grown to support the unique needs of vertical markets, with solutions
for fundraising and constituent relationship management ("CRM"), marketing,
advocacy, accounting, peer-to-peer fundraising, corporate social responsibility
("CSR"), school management, ticketing, grantmaking, financial management,
payment processing and analytics. Our solutions are designed to meet the needs
of virtually all types of organizations in the social good community, from major
global institutions to local soup kitchens. At the end of 2017, we had over
40,000 customers located in over 50 countries. We are deeply proud to play a
part in our customers’ successes in their missions to cure diseases, advance
education, preserve and share arts and culture, help animals, support those
in need and more.
Our objective is to maintain and extend our position as a leading provider
of cloud software and services for the global social good community, supporting
their missions from fundraising to delivering outcomes. Our key strategies for
achieving this objective are to:
Delight our customers
We intend to make our customers experience with us effective, efficient and
satisfying from their initial interest in our solutions and services through
their decision to purchase, engage with customer support and utilize solution
enhancements. We continue to focus on initiatives aimed at improving the consistency
and quality of user experience across the offerings we provide to our customers.
We continue to evolve the manner in which we package and sell our offerings
to provide high quality and value combined with flexibility to meet the different
needs of our existing and prospective customers. For example, we have increased
the number of our cloud solutions sold under a subscription pricing model, which
can make it easier for customers to purchase our solutions. In addition, we
are continuing to integrate value-adding capabilities such as payment services,
analytics and business intelligence into our suite of solutions to better address
our customers needs
with comprehensive offerings. We will continue to focus on providing the highest
level of solution support, enhancing our existing solutions and developing new
solutions and services designed to help our customers to be more effective and
achieve their missions.
We offer a full spectrum of cloud and on-premises solutions, as well as a resource
network that empowers and connects organizations of all sizes. The Blackbaud
portfolio is tailored to the unique needs of vertical markets, with solutions
for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate
social responsibility, school management, ticketing, grantmaking, financial
management, payment processing and analytics. We offer the social good community
complete solutions to advance their missions with the market-leading CRM system
and online engagement platforms, backed by our analytic services, which deliver
insights powered by the worlds most robust philanthropic data set. In most
cases, the core of our solution portfolio centers around a CRM system, which
seamlessly integrates with other applications to help our customers conduct
activities vital to advancing their missions, such as managing finances, analyzing
prospects and market data, effectively communicating with current and prospective
supporters and promoting their cause online and offline. Our solutions can be
combined with a range of consulting, training and professional services, maintenance
and technical support, as well as payment processing, analytic and business
intelligence services. In addition, we offer solutions that span the full spectrum
of giving activities, including CSR programs, grant management, employee involvement,
foundation management and other philanthropic activities.
Our specific solutions and services include:
Fundraising and Engagement
Raisers Edge NXT® is our flagship smart cloud fundraising and relationship
management solution. Raisers Edge NXT is the first and only cloud fundraising
and relationship management solution that is all-inclusive, fully integrated
with data, analytics, payment processing and tailored user-specific experiences.
Leveraging Blackbaud SKY®, our modern, integrated and open cloud, it is,
we believe, the most advanced technology available that enables nonprofits to
operate more efficiently and raise more support for their missions.
Blackbaud CRM™ is a comprehensive, customizable fundraising and relationship
management solution. It is our lead offering for enterprise-level organizations
seeking a powerful, yet adaptable solution for fundraising, marketing, and program
management across the engagement lifecycle, specializing in supporting sophisticated
major giving, membership and high volume direct marketing programs. Blackbaud
CRM helps organizations build deeper and more personalized relationships with
constituents, build their brand through online engagement and multichannel communication
tools, and more effectively fundraise, leveraging campaign management, business
intelligence and analytics. Blackbaud CRM can be sold as an integrated solution
with our enterprise online solutions to enable multi-channel marketing, online
engagement and event fundraising.
Luminate® CRM is our Salesforce-based CRM offering for nonprofits and is
sold as a single integrated solution with Luminate Online. Luminate CRM is built
on the Salesforce.com cloud computing application platform and offers nonprofits
an extensible suite via the Salesforce App Exchange for consolidating information
and business processes into one system. The core components of Luminate CRM
are campaign management, constituent relations, business intelligence and analytics.
When combined with Luminate Online, it provides best-in-class functionality
to help nonprofits with online fundraising, peer-to-peer event fundraising,
payment processing, email marketing, advocacy and website management.
eTapestry® is a simple, cloud fundraising and donor management solution
built specifically for smaller, developing nonprofits in need of a cloud solution
to support basic fundraising needs. It offers nonprofit organizations a cost-effective
way to manage donors, process gifts, create reports, accept online donations
and communicate with constituents. This technology provides a system that is
simple to maintain, efficient to operate and is intuitively easy to learn without
extensive training.
everydayhero® is an innovative, cloud crowdfundraising solution designed
to meet the peer-to-peer fundraising needs of nonprofits supporters. It is
a leading donor acquisition tool, and helps nonprofits connect with a younger,
more online-focused generation of donors, a first step in helping nonprofits
develop long-term relationships with their supporters. Founded in Australia,
where it is a market leader, everydayhero is now sold throughout Europe and
the U.S. With recent integrations with fitness applications such as Strava and
MapMyFitness, everydayhero continues to enhance the fundraising landscape by
providing millions across the globe the chance to easily integrate fitness and
philanthropy.
JustGiving™ is one of the worlds leading social platforms for giving.
JustGiving develops world-class technology and innovative tools to connect people
with the causes they care about. By making giving more simple, social and rewarding,
JustGiving helps all causes, charities and people in need to reach more people
and raise more money.
Luminate Online™, delivered in the cloud, helps our customers better
understand their online supporters, make the right ask at the right time, and
raise money online. It includes tools to build online fundraising campaigns
as part of an organizations existing website or as a stand-alone fundraising
site. Donation forms, gift processing, and tools for communicating through web
pages and email give our customers the essentials for building sustainable donor
relationships. Customers can also purchase additional modules including TeamRaiser,
a solution within events management that allows nonprofits constituents to
create personal or team fundraising web pages and send email donation appeals
in support of events such as walks, runs and rides.
Blackbaud Online Express™ is a simple, cloud fundraising and marketing
tool designed for smaller nonprofit organizations using Raiser’s Edge.
It provides nonprofits with easy-to-use features and functionality such as email
marketing, donation forms, event registrations, and dashboard metrics.
Blackbaud NetCommunity™ is an online marketing and communications tool
that enables organizations that utilize Raisers Edge software to build interactive
websites and manage email marketing campaigns. With Blackbaud NetCommunity,
organizations can, among other things, establish online communities for social
networking among constituents and also provide a platform for online giving,
membership purchases and event registration. Because Blackbaud NetCommunity
requires a Raisers Edge database to operate, it can only be sold with Raisers
Edge or to existing Raisers Edge customers.
Financial Management
Financial Edge NXT® is the first-of-its-kind cloud accounting solution for
nonprofits that is intuitive, fully integrated, and built the way nonprofits
need it on our modern Blackbaud SKY cloud architecture. Financial Edge NXT is
advanced technology with powerful reporting tools to help accounting teams drive
transparency, stewardship, and compliance while enabling them to seamlessly
manage transactions and eliminate manual processes. It seamlessly integrates
with Raisers Edge NXT to simplify gift entry processing and relates information
from both systems in an informative manner to eliminate redundant tasks and
manual processes. Financial Edge NXT provides nonprofit organizations with the
means to help manage fiscal and fiduciary responsibility, enabling them to be
more accountable to their constituents.
Grant Management
GIFTS Online® is a cloud solution built with core functions that provide
comprehensive grant making capabilities, but with many additional capabilities
and features, such as visual dashboards. It has a modern user interface, is
user friendly, and can be highly personalized.
FIMS™ is a fully-integrated foundation management system that helps community
foundations, faith-based organizations and education and scholarship programs
manage grants, finances and donors in one centralized, comprehensive system.
It features an open, customizable framework that helps community foundations
manage everything from donors, gifts and investments to grants, grantees, funds
and financials.
Blackbaud Outcomes™ empowers funders and nonprofits to collaborate around
their intended program outcomes and work together to achieve impact. The cloud
software helps users define and measure their outcomes, allowing them to track
the effectiveness of their programs, make informed decisions, better understand
the impact of their social investments, and tell an impact story using ROI-focused
results and a common outcomes measurement language.
K-12 Schools and Higher Education
onMessage® is a content management system that gives schools the flexibility
to build and edit webpages, with easy access to content types including photos,
videos, downloads, text and more. It allows users to share material and contribute
content across an entire school community.
onRecord® makes it easy for schools to manage schedules, transcripts and
GPAs. A new Student Information System that works directly with onCampus (LMS),
onRecord simplifies the process of sharing student data and academic records
securely.
onCampus® is a learning management system that makes it easy to manage,
connect, and share information with students, parents, and an entire school
community. Developed with direct input from our customers, onCampus gives teachers
the tools to meet the demands of a modern private school.
onBoard® is an enrollment management system that simplifies a school’s
admissions process. onBoard helps admissions teams and prospective families
manage and track their progress, from inquiry and application through acceptance
and enrollment.
Smart Tuition® benefits schools by giving administrators better access to
financial data and payment services, and by giving parents more ways to remit
tuition payments. The solution helps ease the burden for administrative staff
by offering invoicing, payment processing, customer service, enhanced communication
with parents and later payer follow-up services.
Smart Aid™ offers schools the ability to accept online, customized applications
for financial aid and to make better financial aid decisions with a proprietary
Hobbies, Interest and Lifestyles ("HIL") profile. The HIL profile
provides in-depth information on an applicant, delivering to the school a way
to make more informed decisions on how they distribute financial aid awards.
AcademicWorks® is a comprehensive, integrated scholarship management platform
for higher education and K-12 institutions and foundations, allowing students
to apply for all awards using one intuitive and streamlined application process
and eliminating many time consuming administrative tasks. This leads to improved
awarding, reporting, compliance, communication and stewardship.
Arts and Cultural
Altru® is a cloud solution that helps arts and cultural organizations consolidate
admissions, membership, fundraising, merchandise, marketing and more, giving
users a comprehensive view of their supporters. By helping general admissions
arts and cultural organizations gain a clear, 360-degree view of their organization,
it enables them to operate more efficiently, engage and cultivate patrons and
supporters, streamline external and internal communication efforts, and reduce
IT costs. Altru contains tools for constituent and membership management, program
sales, retail sales and ticketing, volunteer management, and events management.
It also has sophisticated reporting functionality and tools to manage marketing,
communications and fundraising.
Corporate Social Responsibility
AngelPoints® is an integrated CSR solution that helps corporations mobilize
the collective power of their employees to make a positive impact on their people,
their company, and the world. AngelPoints contains modules that help companies
manage employee volunteer and giving programs.
Analytics
Our analytics offerings provide comprehensive solutions for donor acquisition,
prospect research, data enrichment and performance management, enabling nonprofits
to define effective campaign strategies and maximize fundraising results. These
services either integrate with or are already integrated into our software solutions
to give our customers a comprehensive view of their supporters and the market
and provide information essential to making well-informed operating decisions.
Blackbaud’s Intelligence for Good™ is a unique, comprehensive approach
through which we combine artificial intelligence, analytics, big data, and expertise
in cloud-based services and other channels. This powerful approach enables social
good organizations to transform data into insights.
Our analytics offerings include subscription solutions and services within the
following areas:
Donor Acquisition - Our donor acquisition solutions leverage unique data assets
to create acquisition mailing lists and predictive models that identify donor
populations that meet the affinity, value and response criteria of our nonprofit
customers.
Nonprofit organizations use our prospect lists to solicit gifts and other support.
Prospect Research - Our prospect research solutions include: custom data modeling
that delivers critical information on a prospects likelihood to make a gift
to an organization; wealth screenings that deliver detailed wealth information
and giving capacity data on prospects; and web-based prospect management software
that combines public data with donor information from a nonprofits database
to build a complete view of prospects for targeting and securing gifts.
Data Enrichment - Our data enrichment solutions enhance the quality of the data
in our customers databases. These solutions include: identifying outdated address
files in the database and making corrections based on United States Postal
Service data, as well as appending data by using known fields in an organizations
constituent records to search and identify key demographic and contact information.
Performance Management - Our performance management solutions create relevant
and insightful reports that benchmark performance and illustrate key industry
trends based on performance attributes provided by our nonprofit customers.
Nonprofit organizations use our performance and industry analysis reports to
assess marketing and operational effectiveness and also to influence operational
planning.
Payment Services
Our solutions provide our customers payment processing capabilities that enable
their donors to make donations and purchase goods and services using numerous
payment options, including credit card and automated clearing house (“ACH”)
checking transactions, through secure online transactions. Blackbaud Merchant
Services is a value-added service integrated with our solutions that makes credit
card processing simple and secure. Customers are charged one rate for credit
card transactions, making Blackbaud Merchant Services a competitive option.
The service also provides customers with a payment card industry (“PCI”)
compliant process and streamlined bank reconciliation. As discussed above, we
also provide our K-12 private school customers with student tuition payment
processing services.
Customer Success
Our Customer Success organization is responsible for managing the business and
technical relationship with our customers. Their mission is to develop and foster
relationships within all levels of the customer organization to build more demonstrated
value in our solutions and services. Customer Success Managers ("CSMs")
work to proactively communicate to drive overall satisfaction and retention
of our customers business. At every point of communication, they work to collect
and analyze actionable information that can be used to make their experience
positive and consistent. Their goal is to partner with customers to ensure that
they are fully engaged and have an advocate within Blackbaud who works to meet
their needs. CSMs bring industry knowledge and expertise to the customer relationship
and strive to help our customers achieve positive growth and outcomes.
Customer Support & Maintenance
Most customers that purchase our solutions also enroll in one of our support
and maintenance programs. For many of our cloud-based subscription solutions,
customer support is automatically included as part of the solution. Customers
enrolled in the programs enjoy fast, reliable customer support, receive regular
software updates, stay up-to-date with regular communication and have unlimited,
around-the-clock access to support resources, including our extensive knowledgebase
and forums. Customers who enroll in upgraded support and maintenance plans receive
enhanced benefits such as call support priority and dedicated support resources.
Professional and Managed Services
Our expert consultants provide data conversion, implementation and customization
services for each of our software solutions.
These services include:
System implementation;
Data conversion, business process analysis and application customization;
Database merging and enrichment, and secure credit card transaction processing;
Database production activities; and
Website design services.
In addition, we apply our industry knowledge and experience, combined with expert
knowledge of our solutions, to evaluate an organizations needs and consult
on how to improve a business process.
Training
We provide a variety of onsite, instructor-led online and on-demand training
services to our customers relating to the use of our solutions and application
of best practices. Our instructors have extensive training in the use of our
solutions and present course material that is designed to include hands-on lab
exercises, as well as course materials with examples and problems to solve.
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