Business Description
The Company, directly and through several subsidiaries, designs, sources, imports,
markets, sells and licenses to certain licensees a variety of houseware and
consumer electronic products, both domestically and internationally, under the
Emerson® brand name.
The Company believes its competitive advantages include a combination of:
recognition of the Emerson® brand;
the Company’s distribution base and established customer relations;
the Company’s sourcing expertise and established vendor relations;
an infrastructure with personnel experienced in servicing and providing logistical
support to the domestic mass merchant distribution channel, or supervising third-party
logistics providers in providing same; and
the Company’s extensive experience in establishing license and distribution
agreements on a global basis for a variety of products.
The Company intends to continue leveraging its core competencies to offer a
variety of current and new houseware and consumer electronic products to customers.
In addition, the Company intends to continue entering into licenses for the
use of its trade names and trademarks by third parties.
The Company is party to several license agreements with third party licensees
that allow the licensees to manufacture and/or sell various products bearing
the Company’s trademarks into defined geographic areas. Such activities
have had a positive impact on operating results by generating income with minimal
incremental costs and without any working capital requirements, and the Company
intends to continue pursuing additional licensing opportunities. The Company
protects its brand through careful license and product selection and control
processes.