The Company’s first product was launched under the same name as the
Company, the Friendable app. The app provides a mobile social network for both
iOS and Android mobile devices/operating systems and allows users to create
one-on-one or group-style meet-ups for food, drinks, live music venues, or any
other occasion, based on location. Since its inception in 2013, Friendable has
generated more than 1 million downloads, 800,000 registered users, and approximately
600,000 user profiles, and has been featured in popular music videos such as
the 2016 hit “Ain’t Your Mama” by singer Jennifer Lopez. The
Company seeks to explore new opportunities for growth, partnerships, mergers
or acquisitions in 2018.
The Fan Pass app has been designed to capture and monetize content via live
streaming video. Video content will be the focus in which the Company will build
content related assets and allow brands/social media influencers to unite. The
app has the opportunity to provide fans to capture and/or view exclusive back-stage
and uncensored video content from their favorite performing artists and celebrities
(social media influencers). Fan Pass is currently working on its application,
as well as establishing partnerships with some of the very same and prominent
artists utilized by Friendable in the past. These artists include Jennifer Lopez,
Austin Mahone, Meghan Trainor, Fetty Wap, and more. Through these previous celebrity
partnerships, Fan Pass believes it can drive downloads and convert downloads
to users, this approach allows Fan Pass to leverage built-in fan bases into
the application’s initial viewership base, making quick and large scalability
a real possibility.
Friendable is a mobile application where users can create meet-up events that
can be shared to one person or multiple individuals.
Users can select which type of event they would like to create or attend, separated
by categories like “Food,” “Movies,” and more.
Users with similar interests and locations will be matched together, and will
then be able to chat with one another to coordinate a meet-up time and place.
Users can look up current events and send gifts to other users.
Users can friend other users to meet-up again, creating a social network of
goers and adventurers.
Management believes that its Friendable app and brand, along with its existing
feature set is in need of upgrades, expansion and more intelligent technology
integration to stay competitive in the Social Networking category. With such
upgrades being extremely costly and the existing user base growing only through
search and organic word of mouth, Friendable intends to seek strategic partners
that may provide new opportunities to create value for the Company’s shareholders
by pivoting the app or its business focus in a new direction.
The Fan Pass Live Application (Development Project)
Fan Pass will be an online, mobile-based, video application that the Company
believes will empower the end user by attracting brands, social influencers,
artists, musicians and celebrities to build a significant content base and then
deliver live, exclusive video content to their fan bases/app users. The app
is to be available on both iOS and Android operating systems. Examples of content
may include:
Branded Backstage access before, during or after an event
Recording studio sessions
Behind-the-scenes looks on music video, film, or photoshoot sets
On-set makeup or wardrobe trailers
Special interviews or one-on-one video sessions with celebrities
Daily looks into the lives of celebrities, artists, and stars
…and more VIP exclusive content
In addition, fans will be able to chat with other fans before, during, and after
the live stream; view older, archived live videos; and subscribe to an individual
broadcast instead of a channel. We believe that, especially for a large event
like a music festival or concert, the option for fans to briefly purchase a
broadcast or view an older broadcast increases the likelihood of added subscriptions.
The Friendable application is still pre-revenue based on its model to generates
revenue through advertisements on the application, including sponsorships. Revenue
in these areas can only be achieved through reaching a critical mass of users
with daily, weekly and monthly active users that may be positioned for monetization.
The Company believes the Fan Pass application will generate revenue utilizing
various avenues of pursuit:
brand sponsorship and/or monthly branded campaigns
social media influencers and promotion
content creation and development
advertising revenue from both live and archived videos
a monthly fee for special event channels
annual subscription fee for exclusive entitlements
a one-time fee for an individual broadcast
branded sales of merchandise, including t-shirts, hats, and more
0.000%
4% 