| Market Capitalization (Millions $) |
900 |
| Shares
Outstanding (Millions) |
51 |
| Employees |
3,649 |
| Revenues (TTM) (Millions $) |
1,158 |
| Net Income (TTM) (Millions $) |
152 |
| Cash Flow (TTM) (Millions $) |
29 |
| Capital Exp. (TTM) (Millions $) |
136 |
Business Description
We are a worldwide Commerce Media firm that helps marketers and media owners improve their commerce results. We use commerce data and artificial intelligence ("AI") to combine ecommerce, digital marketing, and media monetization in order to contact customers throughout their purchasing experience. Our aim is to provide richer experiences to every consumer by promoting a fair and open internet that allows for exploration, innovation, and choice, fueled by trustworthy and effective advertising. We have converted the Company from a single-product to a multi-solution platform provider, rapidly expanding our company into new solutions, beginning in 2018 and accelerated since 2020.
We enable the growth of brands, retailers, and media owners by providing best-in-class marketing and monetization services and infrastructure on the open Internet, resulting in approximately $30 billion in commerce outcomes for our customers ' product sales for retailers, brands, and marketers, and advertising revenues for media owners. We distinguish ourselves by delivering the best performing commerce audiences at scale, and we do so by activating commerce data in a privacy-by-design manner using proprietary AI technology to reach and engage consumers in real time with highly relevant digital advertisements ("ads") based on shared characteristics at all stages of the consumer journey. Our data provides comprehensive insights into customer intent and spending behavior.
We have established our leading market position in commerce media by focusing on three key assets that differentiate us: actionable commerce data, extensive media access, and world-class predictive AI technology. Our large dataset is uniquely focused on commerce and shoppers, our media access across our broad direct network of media owner partners provides large consumer reach as we see over 750 million daily active users, and our purpose-built AI technology activates this data and media to drive multiple commerce outcomes for our customers. We continuously innovate, broaden our reach and leverage and strengthen Criteo's Buyer Index, one of the worlds biggest privacy-compliant data sets built through collaboration within our open ecosystem of marketer and media owner clients. Criteos Buyer Index uses shopper intent data mapped to contextual signals to drive superior marketing outcomes.
Ecommerce is Booming: According to eMarketer, global retail ecommerce penetration is expected to grow to 24% in 2025, up from 19% in 2022. Ecommerce growth creates more advertising inventory in places where commerce audiences are, and it increases our ability to attract more ad spend. We are ideally positioned to complement Amazon and enable brands, agencies and retailers to activate commerce beyond Amazon, an opportunity which represents approximately 73% of consumers online shopping1.
First-Party Data Unlocks Huge Potential: Amazon opened the way in the commerce media category, and other large retailers also leverage their shoppers' first-party data to drive momentum to their advertising revenue. Many more retailers are now following suit in creating media experiences around their content assets utilizing their first-party data to curate and monetize their audiences. Driving advertising spend to their content requires advertising technology ("AdTech") and a huge network of shared data.
Trade Marketing Shifts to Digital: Brands have been taking advantage of this surge in ecommerce and accelerating the shift of their trade marketing budgets to online to address consumers at the digital point of sales, recreating in-store experiences on digital shelves. According to LUMA Partners, online trade marketing represents a market opportunity of approximately $80 billion and it is growing rapidly. This potential of digital trade marketing is enabling significant growth in the supply of retail media, available for brands to bid on to promote their products.
Brands, Retailers and Publishers Increasingly Depend on AdTech Partners: As technology quickly evolves in todays highly competitive environment, AdTech becomes increasingly critical for marketers. Consumers shopping journeys are fragmented across multiple environments, websites, apps, devices, and physical stores, and we believe most marketers increasingly look at diversifying their significant reliance on walled-garden digital advertising partners, as walled gardens are closed online environments where advertisers have less access to customer data and less control over how to measure success. Changes in online identity make the environment more complex for both marketers and media owners around addressability and measurement, and require brands and retailers to better leverage AdTech providers to solve these problems for them. The ability for media owners, retailers, brands and agencies to identify users, create and monetize commerce audiences, and drive sales and customer loyalty, today relies on having the right technology partner, able to activate the right data in an efficient way and measure the results in a transparent way across channels.
Company Address: 32 Rue Blanche Paris 75009
Company Phone Number: 85 09 39 Stock Exchange / Ticker: NASDAQ CRTO
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