| Market Capitalization (Millions $) |
32 |
| Shares
Outstanding (Millions) |
7 |
| Employees |
2,069 |
| Revenues (TTM) (Millions $) |
155 |
| Net Income (TTM) (Millions $) |
-6 |
| Cash Flow (TTM) (Millions $) |
0 |
| Capital Exp. (TTM) (Millions $) |
3 |
Business Description
Harte Hanks, Inc. is a worldwide customer experience leader with three business divisions: Marketing Services, Customer Care, and Fulfillment & Logistics Services. Our objective is to collaborate with clients to offer them with a strong customer-experience (CX) strategy, data-driven analytics, and actionable insights, as well as seamless program execution, in order to better understand, attract, and engage their consumers. Strategic planning, data strategy, performance analytics, creative creation and execution; technological enablement; marketing automation; B2B and B2C e-commerce; cross-channel customer care; and product, print, and postal fulfillment are some of the services we offer.
Our goal is to help our clients activate their audiences through digital, traditional and emerging channels. We leverage data, insights, technology, and award-winning creative to meet and exceed, our clients' business objectives and optimize our client's return on investment. We provide full service multi-channel marketing from strategy to campaign execution.
Our key offerings include:
Strategy ' Provide strategic guidance to help clients efficiently and effectively plan and execute omni-channel marketing programs that deliver business results. We leverage data and insight tools to enhance the understanding of consumers, competitors and category dynamics, then apply those insights to develop marketing programs designed to drive activities like customer acquisition, engagement, purchase behavior, loyalty and advocacy.
Data & Analytics ' In-depth data and analytics offerings, including audience identification, profiling, segmentation and prioritization, predictive modeling and data strategy. We provide data hygiene and cleansing to ensure the best possible results. We access broad first-party and third-party data sources, search and social media, and research through syndicated, primary and secondary sources, and we leverage our proprietarily developed DataView tool, a comprehensive, aggregate data mart that provides a 360-degree customer view, with over 1,500 consumer attributes enabling accurate predictive marketing to our clients.
Creative - Full-service creative development and execution spanning traditional and digital channels, including print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice.
Marketing Technology ' Website and app development, e-commerce development and enablement, database building and management, platform architecture creation, and marketing automation to most efficiently engage, capture, enhance, and target audiences.
Marketing As a Service - A flexible outsourcing marketing operations, solution, that works as a highly integrated extension of a clients marketing function. Blending the best of agency and business process outsourcing process and capabilities to operationalize, manage and deliver high-performing data operations, marketing technology, demand generation, and staff augmentation.
Harte Hanks is a leading full lifecycle provider of global customer experience management services, multichannel demand generation and digital transformation. Using our integrated onshore/offshore global delivery model, we provide our services through multiple communication channels including phone, email, social media, text messaging, chat and digital self-service. By leveraging our strategy, talent and technology, we strive to offer solutions that help our clients enhance the experience for their customers and improve business. Those solutions are primarily focused on:
Customer Experience Management - Interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, recalls or a myriad of other customer service issues.
CRM & Digital Transformation ' Configure different CRM solutions (e.g., Oracle, Salesforce, Zendesk) to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums.
Demand Generation ' Provide intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results.
We analyze a significant amount of aggregated data obtained from customer interactions on behalf of our clients. We leverage information gained from this analysis and end customer-driven feedback to drive efficiencies, provide insights on predictive behaviors that lead to lower customer churn and help our clients innovate their core product offerings and develop innovative product features.
Fulfillment & Logistics Services
Our goal as a business is to unlock critical sales enablement and eCommerce fulfillment channels for our customers, and our best-in-class logistics team supports the supply chain needs of our clients in everything from time-sensitive deliveries to full scale supply chain management.
Product, Print-On-Demand, and Mail Fulfillment: Our varied product and mail fulfillment solutions include printing on demand, managing product recalls, and distributing literature and promotional products to support B2B trade, drive marketing campaigns, and improve customer experience. GoBox provides custom solutions to engage audiences, target customers, support conferences, and appreciate employees. Our fulfillment locations are temperature-controlled, FDA-registered, and geographically convenient and thereby allow us to optimize print and product fulfillment to maximize customer shipping efficiency while minimizing transportation costs. We leverage our proprietary nexTOUCH order management platform to facilitate customer orders, and we work with a variety of data sources and users to initiate the fulfillment order process.
Our new 400,000 square-foot Kansas City (KS) location is FDA registered and fully licensed for nutritional supplements, medical foods, baby formula and junior food products, chocolates, coffee and tea, edible nuts and seeds, snack foods, pet foods, pet treats, and pet nutritional supplements.
Logistics: We provide third-party logistics and freight optimization services across the United States. We ship millions of time-sensitive materials annually through our access to a certified fleet of over 15,000 trucks and a proprietary rate-shopping logistical system called Allink'360 designed to ensure customer products are delivered on-time and on-budget.
Company Address: 1 Executive Drive Chelmsford 1824 MA
Company Phone Number: 434-1100 Stock Exchange / Ticker: NASDAQ HHS
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