Salesforce com Inc   (CRM)
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    Sector  Technology    Industry Software & Programming
   Industry Software & Programming
   Sector  Technology

Salesforce com Inc

Business Description

We are a leading provider of enterprise cloud computing applications. We provide a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and we provide a technology platform for customers and developers to build and run business applications. Approximately 41,000 customers worldwide use salesforce.com to manage their vital customer, sales and operational data.

We were incorporated in Delaware in February 1999, founded on the simple concept of delivering enterprise business applications via the World Wide Web, and we introduced our first service offering in February 2000. Since then, we have introduced additional paying editions of our CRM service, we have introduced our Force.com technology platform that allows customers and developers to build applications that are complementary to or extend beyond CRM, and we have introduced our AppExchange directory of on-demand applications that were developed for our platform by third parties.

Our principal executive offices are located in San Francisco, California and our principal website address is www.salesforce.com. Our office address is The Landmark @ One Market, Suite 300, San Francisco, California 94105.

We designed and developed our hosted CRM service to be an easy-to-use and intuitive application that can be deployed quickly, can be customized and can be integrated with other software applications. We deliver our service through a standard Web browser. Customers who use our on-demand CRM service and technology platform are able to avoid many of the expenses and complexities of traditional enterprise software implementations and development. As a result, our customers incur less risk and lower upfront costs and benefit from increased productivity.

We are the leader in software on demand. The Company’s flagship Salesforce CRM applications, which were initially introduced in February 2000, help companies better record, track, manage, analyze and share information regarding their sales, customer service and support, and marketing operations. Our on-demand technology platform, Force.com, which was introduced in 2007, allows customers and partners to customize and integrate Salesforce CRM applications or build entirely new on-demand applications beyond CRM without having to invest in new software, hardware and related infrastructure. We also offer the AppExchange, an online directory for on-demand applications, where customers can browse, test-drive and install applications. Since we introduced the AppExchange directory in 2006, more than 700 applications developed mostly by our partners, have been posted to the directory.

The Force.com platform allows all of our application services to be customized to meet the specific business needs of each of our highly diverse customers. Substantially all of our subscription and support revenue comes from subscriptions to our core CRM application services, all of which include the customization benefits of the Force.com platform. Customers can also build their own application sevices on the Force.com platform, or install those built on force.com by partners from the AppExchange. In order for customers to install and run custom applications, whether built by themselves or by our partners, they must be a subscriber to our service.

We market our service to businesses on a subscription basis, primarily through our direct sales efforts and also indirectly through partners.


The market for CRM enterprise business applications and development platforms is highly competitive, rapidly evolving and fragmented, and subject to changing technology, shifting customer needs and frequent introductions of new products and services. We compete primarily with vendors of packaged CRM software, whose software is installed by the customer directly and companies offering on-demand CRM applications. We also compete with internally developed applications and face, or expect to face, competition from enterprise software vendors and online service providers who may develop toolsets and products that allow customers to build new applications that run on the customers’ current infrastructure or as hosted services. Our current principal competitors include:

enterprise software application vendors including Amdocs Limited, Epicor Software Corporation, IBM Corporation, Infor Global Solutions, Microsoft Corporation, Oracle Corporation, and SAP AG;

packaged CRM software vendors, some of which offer hosted services, such as CDC Software Corporation, a subsidiary of chinadotcom corporation, Consona Corporation (formerly Made2Manage Systems Inc.), FrontRange Solutions, Inc., Pivotal Corporation, which is owned by, Sage Group plc, and SugarCRM;

on-demand CRM application service providers such as Oracle Corporation, NetSuite, Inc., RightNow Technologies, Inc. and SAP AG;

enterprise application service providers including IBM Corporation.;

platform and development environment companies, including established vendors, such as IBM Corporation, Oracle Corporation (formerly including BEA Software) and Microsoft Corporation; and an array of emerging vendors that have gained traction with the press and analyst communities.

We believe that as enterprise software application and platform vendors shift more of their focus to the hosted applications market, they will be a greater competitive threat.

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