The company primarily sources borrowers through its Ping An Rongyi brand, focusing on larger loan amounts that require additional consultation. Borrowers are acquired via three main channels: direct sales, channel partners, and online/telemarketing. The direct sales network includes over 21,800 full-time employees operating in approximately 172 cities across China, utilizing a specialized mobile application with AI features to enhance borrower targeting. From 2023 to 2025, direct sales accounted for between 62.6% and 78.2% of new loan volumes. Channel partners, mainly individual partners affiliated with Ping An Insurance, introduce borrowers and receive referral fees. These individuals are connected to Ping An Group entities, although the entities themselves do not participate in borrower referrals. While the company has historically worked with corporate channel partners, it has recently shifted its focus primarily to individual partners. Suppliers mentioned in filings include Ping An Group, Ping An Insurance, and Ping An Rongyi.
Lufax Holding Ltd's Comment on Supply Chain
The company primarily sources borrowers through its Ping An Rongyi brand, focusing on larger loan amounts that require additional consultation. Borrowers are acquired via three main channels: direct sales, channel partners, and online/telemarketing. The direct sales network includes over 21,800 full-time employees operating in approximately 172 cities across China, utilizing a specialized mobile application with AI features to enhance borrower targeting. From 2023 to 2025, direct sales accounted for between 62.6% and 78.2% of new loan volumes. Channel partners, mainly individual partners affiliated with Ping An Insurance, introduce borrowers and receive referral fees. These individuals are connected to Ping An Group entities, although the entities themselves do not participate in borrower referrals. While the company has historically worked with corporate channel partners, it has recently shifted its focus primarily to individual partners. Suppliers mentioned in filings include Ping An Group, Ping An Insurance, and Ping An Rongyi.
Sources:
Lufax Holding Ltd's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
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