The company sources critical raw materials, including electronic components, microchips, and certain alloys, from a limited number of suppliers due to their unique performance requirements, making multiple sourcing commercially impractical. Logistics, inventory, warehousing, and fulfillment are managed through a small number of third-party logistics partners located in the United States, China, Europe, and Australia. These partners handle a significant portion of deliveries to retail partners, distributors, and online sales channels. Products typically arrive at logistics partner facilities via ocean shipping from contract manufacturers, with final delivery conducted by ground or ocean freight depending on the destination. While the company has qualified alternative contract manufacturers for some products, it lacks alternative suppliers for certain key components.
The company sells products primarily through third-party brick-and-mortar and online retail partners, its website Cricut.com, and a network of distributors in over 50 countries. Major retail partners include specialized craft retailers such as Hobby Lobby, Hobbycraft, Michaels, and Cultura, as well as national retailers Amazon, Target, and Walmart. Sales and marketing teams operate in the United States and internationally across multiple regions to support and expand sales channels.
Cricut Inc's Comment on Supply Chain
The company sources critical raw materials, including electronic components, microchips, and certain alloys, from a limited number of suppliers due to their unique performance requirements, making multiple sourcing commercially impractical. Logistics, inventory, warehousing, and fulfillment are managed through a small number of third-party logistics partners located in the United States, China, Europe, and Australia. These partners handle a significant portion of deliveries to retail partners, distributors, and online sales channels. Products typically arrive at logistics partner facilities via ocean shipping from contract manufacturers, with final delivery conducted by ground or ocean freight depending on the destination. While the company has qualified alternative contract manufacturers for some products, it lacks alternative suppliers for certain key components.
The company sells products primarily through third-party brick-and-mortar and online retail partners, its website Cricut.com, and a network of distributors in over 50 countries. Major retail partners include specialized craft retailers such as Hobby Lobby, Hobbycraft, Michaels, and Cultura, as well as national retailers Amazon, Target, and Walmart. Sales and marketing teams operate in the United States and internationally across multiple regions to support and expand sales channels.
Sources:
Cricut Inc 's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
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