Dutch Bros Inc. manufactures its Dutch Bros Rebel energy drink through a co-bottling and co-packaging arrangement. The company uses pure cane sugar as a sweetener in its Rebel energy drink and syrups, rather than high-fructose corn syrup. In 2023, Dutch Bros introduced a "bag in a box" distribution system for the Rebel energy drink to supply shop beverage taps, aiming to reduce reliance on aluminum cans. By 2025, all new company-operated locations were equipped with tap machines. Dutch Bros works with supply chain partners on ingredient selection and processing to maintain product quality and safety, conducting compliance assessments, spot-checks, onsite audits, and verifying supplier insurance coverage. Franchise partners are required to purchase supplies and equipment from approved vendors to support safety and quality standards. Food safety training is included in the broista onboarding process, which features a "flow check" test to ensure drink quality. The company's supply chain risk model also addresses price volatility, supply continuity, and sustainability.
Dutch Bros Inc's Comment on Supply Chain
Dutch Bros Inc. manufactures its Dutch Bros Rebel energy drink through a co-bottling and co-packaging arrangement. The company uses pure cane sugar as a sweetener in its Rebel energy drink and syrups, rather than high-fructose corn syrup. In 2023, Dutch Bros introduced a "bag in a box" distribution system for the Rebel energy drink to supply shop beverage taps, aiming to reduce reliance on aluminum cans. By 2025, all new company-operated locations were equipped with tap machines. Dutch Bros works with supply chain partners on ingredient selection and processing to maintain product quality and safety, conducting compliance assessments, spot-checks, onsite audits, and verifying supplier insurance coverage. Franchise partners are required to purchase supplies and equipment from approved vendors to support safety and quality standards. Food safety training is included in the broista onboarding process, which features a "flow check" test to ensure drink quality. The company's supply chain risk model also addresses price volatility, supply continuity, and sustainability.
Sources:
Dutch Bros Inc 's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
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