Business Description
WSFS Financial Corporation is parent to Wilmington Savings Fund Society, FSB
(WSFS Bank or the Bank), the seventh oldest bank and trust company in the United
States continuously operating under the same name.
In addition to its focus on stellar customer service, the Bank has continued
to fuel growth and remain a leader in our community. We are a relationship-focused,
locally-managed, banking institution. For the tenth consecutive year, our Associates
(what we call our employees) ranked us a “Top Workplace” in Delaware
and for the fifth year in a row the readers of the Delaware News Journal voted
us the “Top Bank” in the state. We state our mission simply: “We
Stand for Service.” Our strategy of “Engaged Associates delivering
Stellar Service growing Customer Advocates and value for our Owners” focuses
on exceeding customer expectations, delivering stellar service and building
customer advocacy through highly-trained, relationship-oriented, friendly, knowledgeable
and empowered Associates.
Our core banking business is commercial lending funded by customer-generated
deposits. We fund this business primarily with deposits generated through commercial
relationships and retail deposits. We service our customers primarily from our
63 offices located in Delaware (44), Pennsylvania (17), Virginia (1) and Nevada
(1) and through our website at www.wsfsbank.com. We also offer a broad variety
of consumer loan products, retail securities and insurance brokerage services
through our retail branches and mortgage and title services through those branches
and through Pennsylvania based WSFS Mortgage/Array Financial. WSFS Mortgage/Array
Financial is a mortgage banking company and abstract and title company specializing
in a variety of residential mortgage and refinancing solutions.
Our Wealth Management segment provides a broad array of fiduciary, investment
management, credit and deposit products to clients through four businesses.
WSFS Wealth Investments provides insurance and brokerage products primarily
to our retail banking clients.
Our Cash Connect segment is a leading provider of ATM Vault Cash and related
services in the United States.
Our size and community banking model play a key role in our success. Our approach
to business combines a service-oriented culture with a strong complement of
products and services, all aimed at meeting the needs of our retail and business
Customers. We believe the essence of being a community bank means that we are:
Small enough to offer Customers responsive, personalized service and direct
access to decision makers.
Large enough to provide all the products and services needed by our target market
customers.
As the financial services industry has consolidated, many independent banks
have been acquired by national companies that have centralized their decision-making
authority away from their customers and focused their mass-marketing on a regional
or even national customer base. We believe this trend has frustrated smaller
business owners who have become accustomed to dealing directly with their bank’s
senior executives and discouraged retail customers who often experience deteriorating
levels of service in branches and other service outlets. Additionally, it frustrates
bank employees who are no longer empowered to provide good and timely service
to their customers.
WSFS Bank offers:
One primary point of contact. Each of our relationship managers is responsible
for understanding his or her Customers’ needs and bringing together the
right resources in the Bank to meet those needs.
A customized approach to our Customers. We believe this gives us an advantage
over our competitors who are too large or centralized to offer customized products
or services.
Products and services that our Customers value. This includes a broad array
of banking, cash management and trust and trust and wealth management products,
as well as a legal lending limit high enough to meet the credit needs of our
Customers, especially as they grow.
Rapid response and a company that is easy to do business with. Our customers
tell us this is an important differentiator from larger, in-market competitors
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