Tupperware Brands Corporation is a global direct-to-consumer marketer of premium,
innovative products across multiple brands and categories through an independent
sales force of 3.1 million. Product brands and categories include design-centric
preparation, storage and serving solutions for the kitchen and home through
the Tupperware® brand and beauty and personal care products through the
Avroy Shlain®, BeautiControl®, Fuller®, NaturCare®, Nutrimetics®
and Nuvo® brands. The Registrant is a Delaware corporation that was organized
on February 8, 1996 in connection with the corporate reorganization of Premark
International, Inc. (“Premark”).
The core of the Tupperware product line consists of design-centric preparation,
storage, and serving solutions for the kitchen and home. Tupperware also has
established lines of cookware, knives, microwave products, microfiber textiles,
water-filtration related items and an array of products for on-the-go consumers.
The Company has continued to refresh its traditional kitchen and home products
with updated designs and incremental technological enhancements while evolving
towards more lifestyle-oriented products. These new lifestyle solutions are
based on consumer insights from the Companys market and product leaders around
the globe. In 2016, key launches to contemporize the Tupperware product offering
included the MicroPro' Grill, which enables microwave grilling, Micro Millenial'
3 in 1 Multi-functional Cooker and Steamer for the microwave and Micro Deli
Dip' Chocolate Fondue Maker for the microwave. The successful Chef Series II
Cookware and Chef Series Pure Knives Series were extended to include new items.
Other key launches included Mini VentSmart', Jumbo Salad On the Go and Click
to Go with divider and tall base Containers and Thermal Food Jar. The successful
Fusion Master' System was expanded to include new Ice Shaver & Ricer Accessories
and the Tupperware Click Series' range was also extended to include additional
tools. A new generation of the Citrus Infuser Water Bottle was introduced, while
the Eco Bottle range was expanded to include additional size and shape options.
The Company continues to introduce new materials, designs, colors and decoration
in its product lines, to vary its offerings including by season and to extend
existing products into new markets. The development of new products varies across
markets in order to address differences in cultures, lifestyles, tastes and
needs, although most products are offered in a large number of markets.
Research and development and the resultant new products will continue to be
an important part of the Companys strategy going forward.
Beauty. In Beauty, the Company manufactures and distributes skin and hair care
products, cosmetics, bath and body care, toiletries, fragrances, jewelry and
nutritional products. There were a number of key product launches by brand in
2016:
BeautiControl expanded the Nutri-Rich' line by introducing Facial Cleansing
Oil, Facial Treatment Oil and Hair Care Products. The holiday collection was
expanded to include the Holiday Sweet Treasures line, Glitter Liquid Eye Color
and Nude Eyeshadow Palette. The Vivid Color Lip Gloss and Liquid Lip Color were
added in the color cosmetics category.
Fuller Cosmetics redesigned its popular brands Del Baul de la Abuela', Natural
Forte' and Fuller Royal Jelly' with the focus to strengthen its skin care and
hair care categories. Armand Dupree Age Sublime' line, an anti-aging solution,
was launched in 2016. Fuller Cosmetics expanded its fragrance lines by introducing
Fuller Legado' fragrance for Father’s Day, Toma 1' for him, Fuller Diafane'
for Mothers Day, Rouge No.2' Masterbrand and Espinoza Paz Platino, under license,
featuring the popular Mexican pop star. Other key fragrance launches included
CF Colorfun Kiss' for her, Young Men Cool' and Young Men Junior'.
Tupperware Brands Brazil expanded the Nutrimetics' brand by adding Nutrimetics
Rio and Blanc to its fragrance line and by launching a new range of Lip Color
and Mascara products under the NC Express' Line.
Nutrimetics Australia’s Ultra Care+ Platinum Skin Care range added Ultra
Care+ Platinum Multi-Active Cleanser and Masque and Ultra Care+ Platinum Skin
Regeneration Toning Essence. The skin care category was expanded by adding the
White-Age' skin care range specially formulated for skin brightening and to
help even skin tone. Nutrimetics Professional' Colour Illusion Eyeshadow, Artist
Intense' Lipstick and Professional Smokey Eyeshadow Palette were introduced
under the Nutrimetics Professional' Colour Range. A new skin care line for men,
Nutrimetics MAN' was launched in 2016.
Avroy Shlain launched a Pore Purifying Serum, which features more advanced
ingredients, for oily skin in its daily skin care range. In the technologically
advanced skin care range, Cell Revitalization Therapy (CRT'), they introduced
CRT' Pigmentation Serum. Their fragrance category’s key launches included
Coppelia Man' Intense and Avroy Shlain Maximus' for men and Coppelia' Intense
and Bahati' for ladies fragrances, and the introduction of the Destination Collection
London fragrance. High Shine Lipsticks, Waterproof Mascara and Waterproof Liquid
Eyeliner were introduced to the Coppelia Colour' range. Other key launches included
Avroy Pure Sport' roll on and spray in personal care category and Milk and Honey
variant in Avroy Pure' skin care category.
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