| Market Capitalization (Millions $) |
- |
| Shares
Outstanding (Millions) |
- |
| Employees |
4,393 |
| Revenues (TTM) (Millions $) |
1,409 |
| Net Income (TTM) (Millions $) |
239 |
| Cash Flow (TTM) (Millions $) |
64 |
| Capital Exp. (TTM) (Millions $) |
172 |
Business Description
By number of members and locations, we are one of the largest and fastest-growing fitness center franchisors and operators in the United States, with a well-known national brand. Our goal is to improve peoples lives by delivering a high-quality exercise experience in a friendly, non-intimidating setting we call the Judgement Free Zone. Our bright, clean stores are typically 20,000 square feet, with a large selection of high-quality, purple and yellow Planet Fitness-branded cardio, circuit, and weight-training equipment, as well as friendly staff trainers who provide unlimited free fitness instruction in small groups to all of our members through our PE@PF program. For our normal membership, we provide this unique exercise experience for only $10 per month.
We supply high-quality Planet Fitness-branded fitness equipment from renowned vendors to our members. We specify particular pieces and amounts of cardio and strength-training equipment and work with franchisees to examine and approve layouts and placement in order to ensure a uniform experience across our store base. We are able to negotiate cheaper prices and longer warranties from our suppliers because of our size. As a consequence, we believe we can provide equipment at a lower cost than franchisees could obtain on their own.
We like to situate our businesses in free-standing retail buildings or neighborhood shopping complexes, and we look at both high- and low-density regions. We look for locations that meet the following criteria: I high visibility and accessibility, (ii) favorable traffic counts and patterns, (iii) signage availability, (iv) enough parking or public transit, and (v) our target demographics. Third-party site analytics technologies give us with detailed demographic data and research, which we utilize to evaluate new and current locations and markets for both corporate-owned and franchisee-owned stores. We look at population density and travel time, current tenant mix, layout, prospective competition, and the impact on existing Planet Fitness locations, as well as comparative data from other locations.
Company Address: 4 Liberty Lane West Hampton 3842 NH
Company Phone Number: 750-0001 Stock Exchange / Ticker: NYSE PLNT
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73.99 %