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Valvoline Inc  (VVV)
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    Sector  Basic Materials    Industry Chemical Manufacturing
 
 

Valvoline Inc's Customers Performance

VVV


 
VVV's Source of Revenues
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Valvoline Inc's Customers have recorded an advance in their cost of revenue by 3.42 % in the 2 quarter 2017 year on year, sequentially costs of revenue grew by 6.37 %, for the same period Valvoline Inc

List of VVV Customers



   
Customers Net Income grew in Q2 by Customers Net margin fell to %
3.8 % 4.98 %
   



Valvoline Inc's Customers, Q2 2017 Revenue Growth By Industry
Customers in Chemicals - Plastics & Rubber Industry      11.55 %
Customers in Auto & Truck Parts Industry      9.09 %
Customers in Automotive Aftermarket Industry      3.63 %
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Valvoline Inc's Comment on Sales, Marketing and Customers


Valvoline places a high priority on sales and marketing and focuses marketing efforts on areas expected to yield the highest rate of return. Valvoline has dedicated marketing resources in each business segment, which are well qualified to reach target customers. The majority of Valvoline’s large customers are supported by direct sales representatives with a number of key customers having dedicated Valvoline teams. Consistent with Valvoline’s belief and value that it “all starts with our people,” Valvoline also has a keen focus on sales force effectiveness, with a cross functional team regularly evaluating the recruiting, compensation, performance management and employee development of sales teams.

Valvoline uses a variety of marketing techniques to build awareness of, and create demand for, Valvoline products and services. Valvoline advertises through social and digital media, as well as traditional media outlets such as television, print and radio. In addition, Valvoline selectively sponsors teams in high performance racing series, including a current sponsorship of Hendrick Motorsports, featuring drivers Dale Earnhardt Jr., Chase Elliott, Jimmie Johnson and Kasey Kahne.

Valvoline has also embarked on a digital infrastructure initiative that will enable the use of technology across the entire enterprise. Valvoline believes its digital marketing infrastructure will drive more effective engagement to deliver growth, customer retention and acquisition as a strategic business partner.



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