Our SVR services in Israel are marketed primarily through vehicle importers and,
to a lesser extent, through fleet vehicle operators, leasing companies and private
individuals. Our MRM services are marketed directly to fleet vehicle operators
and private individuals who have already installed our products. Our fleet management
services are marketed primarily to commercial fleets through our in-house sales
and marketing team.
Data captured by the sales and marketing team from sales to insurance companies
and agents, fleet vehicle customers and private customers is accordingly analysed
and used to formulate future sales and marketing strategies.
Brazil, Argentina, Mexico, and South Africa
Our Brazilian, Argentinean Mexican and South African subsidiaries (Pointer
Brazil and Cielo, Pointer Argentina, Pointer Mexico and Pointer South Africa,
respectively), employ in-house sales and marketing teams as well as third party
contractors and distributors that focus their efforts on sales and marketing
to fleet operators and asset management companies.
We develop comprehensive solutions to customers leveraging our in-house technology
in Cellocator to provide competitive solutions, to maintain customer’s
loyalty and decrease churn. As a result, our customers get access to their data
which is stored via “cloud computing”, and Business Intelligence
reports which we develop.
The company services are largely based on cloud computing (and the company’s
operations in Israel and international subsidiaries’ services are exclusively
based on cloud computing) and we intend to continue to invest in, and use, cloud
computing.
Cellocator Segment
We employ an in-house sales and marketing team that sells our products to operators
in various countries either directly or through distributors. In addition, we
have established local sales offices in countries such as the United States,
India, Colombia and Mexico.
