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Pointer Telocation Ltd  (PNTR)
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    Sector  Technology    Industry Consumer Electronics
   Industry Consumer Electronics
   Sector  Technology
 

Pointer Telocation Ltd's Customers Performance

PNTR

 
PNTR's Source of Revenues Pointer Telocation Ltd's Corporate Customers have recorded a surge in their cost of revenue by 297.23 % in the 4 quarter 2018 year on year, sequentially costs of revenue grew by 269.42 %. During the corresponding time, Pointer Telocation Ltd revenue deteriorated by -0.47 % year on year, While revenue at the Pointer Telocation Ltd's corporate clients recorded rose by 11.22 % year on year, sequentially revenue grew by 4.42 %.

List of PNTR Customers




Pointer Telocation Ltd's Customers have recorded a surge in their cost of revenue by 297.23 % in the 4 quarter 2018 year on year, sequentially costs of revenue grew by 269.42 %, for the same period Pointer Telocation Ltd revnue deteriorated by -0.47 % year on year,

List of PNTR Customers


   
Customers Net Income fell in Q4 by Customers Net margin fell to %
-69.64 % 8.65 %



Pointer Telocation Ltd's Customers, Q4 2018 Revenue Growth By Industry
Customers in Forestry & Wood Products Industry      2.76 %
Customers in Aerospace & Defense Industry -9.36 %   
Customers in Miscellaneous Manufacturing Industry      6.48 %
Customers in Electronic Parts & Equipment Industry      94164.01 %
Customers in EV, Auto & Truck Manufacturers Industry      12.84 %
Customers in Broadcasting Media & Cable TV Industry      27.06 %
Customers in Communications Services Industry      7.95 %
Customers in Security & Armored Car Services Industry    
Customers in Internet Services & Social Media Industry      11.71 %
Customers in Semiconductors Industry      9.41 %
Customers in Consumer Electronics Industry -11.56 %   
Customers in Electric Utilities Industry -29.3 %   
     
• Customers Valuation • Customers Mgmt. Effect.


Pointer Telocation Ltd's Comment on Sales, Marketing and Customers




Our SVR services in Israel are marketed primarily through vehicle importers and, to a lesser extent, through fleet vehicle operators, leasing companies and private individuals. Our MRM services are marketed directly to fleet vehicle operators and private individuals who have already installed our products. Our fleet management services are marketed primarily to commercial fleets through our in-house sales and marketing team.

Data captured by the sales and marketing team from sales to insurance companies and agents, fleet vehicle customers and private customers is accordingly analysed and used to formulate future sales and marketing strategies.

Brazil, Argentina, Mexico, and South Africa

Our Brazilian, Argentinean Mexican and South African subsidiaries (Pointer Brazil and Cielo, Pointer Argentina, Pointer Mexico and Pointer South Africa, respectively), employ in-house sales and marketing teams as well as third party contractors and distributors that focus their efforts on sales and marketing to fleet operators and asset management companies.

We develop comprehensive solutions to customers leveraging our in-house technology in Cellocator to provide competitive solutions, to maintain customer’s loyalty and decrease churn. As a result, our customers get access to their data which is stored via “cloud computing”, and Business Intelligence reports which we develop.

The company services are largely based on cloud computing (and the company’s operations in Israel and international subsidiaries’ services are exclusively based on cloud computing) and we intend to continue to invest in, and use, cloud computing.

Cellocator Segment

We employ an in-house sales and marketing team that sells our products to operators in various countries either directly or through distributors. In addition, we have established local sales offices in countries such as the United States, India, Colombia and Mexico.