During the corresponding time, Leaf Group Ltd recorded a revenue increase by 57.85 % year on year, sequentially revenue fell by -20.18 %. While revenue at the Leaf Group Ltd 's corporate clients
Leaf Group Ltd's Comment on Sales, Marketing and Customers
We staff each of our branch offices with local, well-trained personnel who have
significant experience in the industry. Our business model revolves around an
effective origination, underwriting, and servicing process that leverages each
branch office’s local presence in these communities along with the personal
relationships developed with our customers. Our combined branch network helps
solicit new prospects by facilitating our “high-touch” servicing approach
for personal loans due to the geographical proximity that typically exists between
our branch offices and our customers. Our customers often develop a relationship
with their local office representatives, which we believe not only improves the
credit performance of our personal loans but also leads to additional lending
opportunities.
We launched Springleaf Rewards, a unique digital loyalty program that is designed
to encourage credit education, positive customer behavior and brand engagement.
The program rewards customers for a range of activities, such as consistently
paying their bills on time and interacting with us on social media. Unlike traditional
rewards programs, Springleaf Rewards allows members to accrue points for completing
tasks that help them establish and build their credit, such as viewing personal
financial education videos and budgeting tutorials on line, monitoring their
credit score, and submitting bill payments on time. Customers also earn points
for enrolling in conveniences like paperless statements and automatic payments.
Since its launch in June 2015, more than 75,000 customers have signed up to
start earning rewards. Springleaf Rewards members can choose how and when to
redeem their points. Points can be exchanged for a variety of gift cards for
national retailers, restaurants and other merchants.
Our online consumer loan origination business and our centralized operations
allow us to reach customers located outside our branch footprint. We believe
this provides us a significant opportunity to grow our customer base, loan portfolio
and finance charges. If a customer applies online and is located near an existing
branch, we request, though do not require, that the customer visit the branch
to meet with one of our employees, who will close and fund the loans. Loans
closed in a branch office are serviced by that branch. This approach provides
the branches with an additional source of customers who are located close to
a branch, but who prefer the convenience of applying online or during hours
when the branches are not open. We also believe that this approach will enable
us to leverage our branch network to offer additional products and services,
including insurance products, and to help maintain the credit quality of the
loans we source online.
Our newly launched iLoan platform provides our current and prospective customers
the option of obtaining an unsecured personal loan via a digital platform. The
new online lending product offers a customized solution for our customers to
consolidate debt, make home improvements or receive cash. Our iLoan product
leverages our central underwriting and servicing operations in addition to our
expertise in analytics, marketing, central operations and internet technology
developed to support our branch operations.
We use search engine optimization, banner advertisements and email campaigns
to attract new customers through the internet. We also have entered into agreements
with other internet loan originators to purchase leads for potential customers
seeking loans. Our e-signature capabilities facilitate our online lending products.
Customers who are approved for loans through our centralized operations also
have the added convenience of receiving the loan funds through an automated
clearinghouse (“ACH”) direct deposit into their bank accounts. These
loans are serviced by our centralized operations.
Leaf Group Ltd’s Comment on Sales, Marketing and Customers
We staff each of our branch offices with local, well-trained personnel who have
significant experience in the industry. Our business model revolves around an
effective origination, underwriting, and servicing process that leverages each
branch office’s local presence in these communities along with the personal
relationships developed with our customers. Our combined branch network helps
solicit new prospects by facilitating our “high-touch” servicing approach
for personal loans due to the geographical proximity that typically exists between
our branch offices and our customers. Our customers often develop a relationship
with their local office representatives, which we believe not only improves the
credit performance of our personal loans but also leads to additional lending
opportunities.
We launched Springleaf Rewards, a unique digital loyalty program that is designed
to encourage credit education, positive customer behavior and brand engagement.
The program rewards customers for a range of activities, such as consistently
paying their bills on time and interacting with us on social media. Unlike traditional
rewards programs, Springleaf Rewards allows members to accrue points for completing
tasks that help them establish and build their credit, such as viewing personal
financial education videos and budgeting tutorials on line, monitoring their
credit score, and submitting bill payments on time. Customers also earn points
for enrolling in conveniences like paperless statements and automatic payments.
Since its launch in June 2015, more than 75,000 customers have signed up to
start earning rewards. Springleaf Rewards members can choose how and when to
redeem their points. Points can be exchanged for a variety of gift cards for
national retailers, restaurants and other merchants.
Our online consumer loan origination business and our centralized operations
allow us to reach customers located outside our branch footprint. We believe
this provides us a significant opportunity to grow our customer base, loan portfolio
and finance charges. If a customer applies online and is located near an existing
branch, we request, though do not require, that the customer visit the branch
to meet with one of our employees, who will close and fund the loans. Loans
closed in a branch office are serviced by that branch. This approach provides
the branches with an additional source of customers who are located close to
a branch, but who prefer the convenience of applying online or during hours
when the branches are not open. We also believe that this approach will enable
us to leverage our branch network to offer additional products and services,
including insurance products, and to help maintain the credit quality of the
loans we source online.
Our newly launched iLoan platform provides our current and prospective customers
the option of obtaining an unsecured personal loan via a digital platform. The
new online lending product offers a customized solution for our customers to
consolidate debt, make home improvements or receive cash. Our iLoan product
leverages our central underwriting and servicing operations in addition to our
expertise in analytics, marketing, central operations and internet technology
developed to support our branch operations.
We use search engine optimization, banner advertisements and email campaigns
to attract new customers through the internet. We also have entered into agreements
with other internet loan originators to purchase leads for potential customers
seeking loans. Our e-signature capabilities facilitate our online lending products.
Customers who are approved for loans through our centralized operations also
have the added convenience of receiving the loan funds through an automated
clearinghouse (“ACH”) direct deposit into their bank accounts. These
loans are serviced by our centralized operations.
Sources:
Leaf Group Ltd’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Leaf Group Ltd’s corporate clients.
For your research, we’ve provided 9 tables on Leaf Group Ltd corporate clients.
You can find them in the navigation menu under Customers & Markets.
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