Indo Global Exchange S Pte Ltd’s Comment on Sales, Marketing and Customers
We strive to position ourselves as the leading online trading provider in Indonesia.
In today's technology driven world, we believe having services with an offline
and online element will position us for growth within the market. We plan to utilize
various methods of marketing to gain brand recognition and market acceptance to
establish ourselves in the online trading market place.
We plan to establish a presence in the market, primarily through the use of
traditional methods of marketing in conjunction with a viral marketing component
geared towards online viewing. The highlighted points below are an overview
of the various marketing channels and strategies we will employ. The campaign
will focus on an overarching national strategy that will be complimented by
regional efforts. The main goal is to sell our services to medium and large
income businesses and individuals throughout Indonesia. We also intend to employ
third party consultants to assist us in marketing telecom and mobile applications.
Full day Seminars. The seminar model will be a key marketing strategy for us
to attract new clients.
Google add words, search engine optimization and key words.
Radio, which is very cost efficient in Indonesia (radio approximately $8 per
30 second advertisement).
Regional offices to provide a local presence, which will be key to establishing
trust with our clients.
Positioning our brand online.
Supporting local communities such as Chinese, Muslim and Hindu groups.
Social media i.e., Facebook, Twitter, etc.
Television
Mobile Telephone Networks
Referral Programs
We utilize various forms of media and print advertising to promote our brand.
Anticipated forms of print media include brochures, advertisements in financial
publications and billboards.
Our management will also attend and participate in key industry related trade
shows throughout the world to promote our brand and products. We will design
and utilize the Internet as a forum to promote our brand that result in higher
quality products. Our website will be regularly updated to ensure proper informational
flow to established and new customers.
