During the corresponding time, Haverty Furniture Companies Inc recorded a revenue increase by 8.24 % year on year, sequentially revenue grew by 3.57 %. While revenue at the Haverty Furniture Companies Inc's corporate clients
Haverty Furniture Companies Inc's Comment on Sales, Marketing and Customers
Havertys primarily serves women in middle to upper-middle income households who own suburban homes and select furniture that reflects their personal style. These customers research and shop both online and in-store, often consulting friends or family during the purchasing process. Havertys targets this demographic through marketing, merchandising, retail stores, online platforms, and customer service, supported by a commissioned sales team. The company provides a free design service, including in-home consultations, which contributed to approximately 33.5% of written sales in 2025 and significantly increased average sales per transaction. As of December 31, 2025, Havertys operated 129 stores in over 90 cities across 17 states, with an average store size of about 35,000 square feet. The stores are designed to attract middle to upper-middle income consumers through appealing facades, open shopping areas, and consistent merchandise presentation. In 2024, Havertys enhanced the in-store experience by improving signage, tagging, fabric fixtures, mattress floor displays, and design center equipment. The company plans to open an average of five new stores annually within its existing distribution footprint, focusing on former big box retail locations ranging from 25,000 to 35,000 square feet, primarily leased. Havertys also assesses opportunities for store relocations and closures based on performance and brand alignment.
Haverty Furniture Companies Inc’s Comment on Sales, Marketing and Customers
Havertys primarily serves women in middle to upper-middle income households who own suburban homes and select furniture that reflects their personal style. These customers research and shop both online and in-store, often consulting friends or family during the purchasing process. Havertys targets this demographic through marketing, merchandising, retail stores, online platforms, and customer service, supported by a commissioned sales team. The company provides a free design service, including in-home consultations, which contributed to approximately 33.5% of written sales in 2025 and significantly increased average sales per transaction. As of December 31, 2025, Havertys operated 129 stores in over 90 cities across 17 states, with an average store size of about 35,000 square feet. The stores are designed to attract middle to upper-middle income consumers through appealing facades, open shopping areas, and consistent merchandise presentation. In 2024, Havertys enhanced the in-store experience by improving signage, tagging, fabric fixtures, mattress floor displays, and design center equipment. The company plans to open an average of five new stores annually within its existing distribution footprint, focusing on former big box retail locations ranging from 25,000 to 35,000 square feet, primarily leased. Havertys also assesses opportunities for store relocations and closures based on performance and brand alignment.
Sources:
Haverty Furniture Companies Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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