During the corresponding time, Great Lakes Aviation Ltd recorded a revenue increase by 15.65 % year on year, sequentially revenue grew by 15.13 %. While revenue at the Great Lakes Aviation Ltd's corporate clients
Great Lakes Aviation Ltd's Comment on Sales, Marketing and Customers
Our services are marketed primarily by means of our website, code-share partners’
website, the Delta.com website, global distributions systems (travel agencies
and travel agent websites) and our reservation system’s call center. Our
promotional programs emphasize our close affiliation with our code share and interline
e-ticket partners and, in particular, the opportunity for our passengers to participate
in certain related customer service benefits, such as frequent flyer programs.
Yield Management
We manage our inventory and pricing of available seats utilizing automated systems
and yield management techniques. These processes enable our revenue control analysts
to examine our past traffic and pricing trends, and to estimate the optimal number
of seats to make available for sale at various fares. The analysts then monitor
each flight to adjust seat allocations and booking levels, with the objective
of maximizing total revenue for each flight.
