During the corresponding time, Gilla Inc. saw a revenue deteriorated by -33.59 % year on year, sequentially revenue fell by -33.6 %. While revenue at the Gilla Inc.'s corporate clients
Gilla has developed a deep understanding of the vapor industry from both the wholesale
buyer and consumer perspective. The Company uses this knowledge to create products,
services and programs that will assist the Company in cultivating partnerships
with our customers. There are over 19,000 vape shops globally with approximately
half in the U.S. alone. Vape shops educate consumers through their knowledgeable
vaping experts who assist customers in choosing from an assortment of E-liquid
flavors and products. In addition, many of these vape shops offer house branded
generic E-liquids that are filled onsite or sourced through third parties.
The Company focuses on selling generic and premium E-liquid Products to vape
shops through targeted sales programs, promotions, in-store point of sale marketing
and other sales giveaways to the vape shops since Gilla believes such incentives
will assist in obtaining and increasing shelf space at such retail locations.
The Company also believes that educating vape shop personnel also is a key determinant
in increasing sales.
Gilla seeks to leverage its low cost manufacturing and distribution platform
to offer vape shops and other retail and wholesale buying groups low-cost, high-quality
generic E-liquid Product in return for guaranteed commitments to carry a number
of our premium E-liquid brands. Such incentives could build valuable relationships
and customer loyalty with vape shops while quickly increasing shelf space and
sales of the Company’s high margin premium E-liquid Products.
E-commerce
The Company also distributes its Products through its websites and other online
sales platforms. The Company believes that its online strategy will continue
to evolve while expanding on various forms of social media as a key element
in its marketing strategy and in further establishing and growing the Company’s
E-liquid product portfolio.