During the corresponding time, Fidelity & Guaranty Life recorded a revenue increase by 37.66 % year on year, sequentially revenue grew by 14.47 %. While revenue at the Fidelity & Guaranty Life's corporate clients
Fidelity & Guaranty Life's Comment on Sales, Marketing and Customers
The sale of our products typically occurs as part of a four-party, three stage
sales process between FGLIC, an IMO, the agent and the customer. FGLIC designs,
manufactures, issues, and services the product. The IMO, with whom FGLIC contracts,
recruits large numbers of agents to its firm and provides training in return for
exclusive sales agreements, in most cases, with FGLIC. The IMOs will usually sign
contracts with multiple insurance carriers to provide their agents with a broad
and competitive product portfolio. The IMO will discuss product options over the
phone with agents about to meet with clients. The IMO staff will also provide
assistance to the agent during the selling and application process. The agent
may get customer leads from the IMOs. The agent will conduct a fact find and present
suitable product choices to the customers. We monitor each distribution partner
for pricing metrics, mortality, persistency, as well as market conduct and suitability.