During the corresponding time, 1st Century Bancshares, Inc. recorded a revenue increase by 30.99 % year on year, sequentially revenue grew by 1122.83 %. While revenue at the 1st Century Bancshares, Inc.'s corporate clients
1st Century Bancshares's Comment on Sales, Marketing and Customers
The target market for our products and services is family and closely held
middle market business, professional service firms, high net worth individuals,
real estate investors and entrepreneurs with basic borrowing needs between $250,000
and $5,000,000 and/or with the need for non-credit services, including operating
account services and cash management needs. Loans in excess of our borrowing
limits to one customer or related entities are participated out to other financial
institutions as a way of accommodating customers with higher borrowing needs.
Our market territory is characterized by a sizeable number of small businesses
in proportion to the number of large employers. Service firms, merchandising,
distribution and support industries make up the vast majority of firms and the
employment base. Within the professional services markets, we have made loans
to and attracted deposits from law firms, medical practices and individual physicians,
business management and accounting firms, real estate professionals, managers
and investors and other family and closely held corporations. We also supply
credit and depository services to meet the personal needs of their principals,
families and employees.
We develop business through personalized and direct marketing programs, utilizing
experienced banking officers. We rely greatly on our ability to access our investor
and founder base, along with referrals from satisfied clients. In addition,
we have a very strong commitment to civic, community and business groups important
to our client base.
The general market area we serve is loosely defined as La Cienega Boulevard
to the east, the Santa Monica Mountains to the north, the Pacific Ocean to the
west and the Los Angeles International Airport to the south. This is a highly
diversified market with most businesses operating in the service industry, and
also includes a concentration of high net worth individuals.