During the corresponding time, Datawatch Corp recorded a revenue increase by 13.54 % year on year, sequentially revenue grew by 4.33 %. While revenue at the Datawatch Corp's corporate clients
Datawatch's Comment on Sales, Marketing and Customers
We market and sell our products and services through our direct sales force, a
distribution channel and an indirect sales channel comprised of a global partner
network. Our direct sales force consists of professional sales and pre-sales personnel
who typically have several years of experience selling and demonstrating enterprise
software solutions. Our distribution channel is predominantly for our Datawatch
Monarch product and consists of a single tier reselling network. Our global partner
network brings significant technological and industry expertise, as well as added
geographic presence, that enable us to reach customer organizations around the
world. These indirect sales channels often help to shorten sales cycles with prospective
customers.
Our global partner network includes system integrators, technology alliance
partners and strategic, geographic and product-specific resellers. Resellers
are typically authorized to sell licenses, implement and, in some instances,
provide first line support for our software products. System integrators, technology
alliance partners, implementation partners and referral partners may also sell
licenses and provide complementary skills, domain or industry experience, as
well as expanded local, national or global geographic coverage.
Our global partner network also includes original equipment manufacturer (“OEM”)
partners and value-added reseller (“VAR”) partners who use our technologies
as embedded or bundled add-on features in their products and services. Typically,
OEM and VAR partners include software companies, SaaS vendors and information
providers. More broadly, this category includes any organization seeking to
leverage Datawatch products to access and analyze semi-structured and unstructured
data for use in an existing or new product or in a service offering. We support
these business relationships with development and business resources to ensure
that Datawatch products are optimized and certified for leading technology platforms,
allowing our customers to benefit from these expanded solutions with seamless
integration. Selected partners include organizations such as Tableau, IBM, Sage,
Baker Tilly and Dell.
Sources:
Datawatch Corp’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Datawatch Corp’s corporate clients.
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