During the corresponding time, China New Borun Corp saw a revenue deteriorated by -19.96 % year on year, While revenue at the China New Borun Corp's corporate clients
China New Borun's Comment on Sales, Marketing and Customers
We currently sell a large portion of our corn-based edible alcohol in the Shandong
and Heilongjiang Provinces, and of which sales are mainly made to local distilleries
of medium to high quality baijiu. We intend to continue to expand our sales
of edible alcohol in western and southern provinces such as Sichuan, Anhui and
Jiangsu Provinces where we believe the domestic edible alcohol production fails
to meet local demand and prices for edible alcohol are significantly higher
than the northern China region due to shortage of production. We also plan to
expand our sales to other provinces to diversify our customer base.
We believe Sichuan Province is the largest baijiu production base in China.
From December 2009, we started selling edible alcohol to customers in Sichuan
Province and we have achieved significant progress with our sales in Sichuan
Province, particularly since 2012, as we significantly increased the volume
of edible alcohol sales to this region. We started selling edible alcohol in
Anhui and Jiangsu Provinces in 2010 and we aim to further expand our business
in those regions.
In addition to the expansion of our customer base to distilleries of baijiu
in different provinces, we also plan to expand to customers in different industries
by selling more Grades A and B edible alcohol to large chemical and pharmaceutical
companies.
To step up our marketing effort and enhance our reputation in the industry,
we intend to increase our local marketing initiatives and set up regional sales
offices in strategically important provinces.
