| Market Capitalization (Millions $) |
- |
| Shares
Outstanding (Millions) |
362 |
| Employees |
46,000 |
| Revenues (TTM) (Millions $) |
3,541 |
| Net Income (TTM) (Millions $) |
552 |
| Cash Flow (TTM) (Millions $) |
224 |
| Capital Exp. (TTM) (Millions $) |
342 |
Business Description
Nielsen Holdings Plc is a global measurement and data analytics company that provides clients with insights on consumer behavior and media consumption. The company was founded in 1923 and is headquartered in New York City, USA.
Nielsen's core business is the measurement of media consumption and advertising performance. The company uses a combination of advanced technology, data analysis, and industry expertise to track and analyze audience behavior across various media channels, including TV, radio, digital, and mobile.
Nielsen's measurement services include audience ratings, which provide data on the number of people watching TV shows and commercials; digital measurement, which tracks online and mobile consumption; and retail measurement, which measures sales performance in brick-and-mortar stores.
In addition to its measurement services, Nielsen also provides a variety of data and analytics products to help clients make informed decisions. These include consumer insights, which provide insights on shopping behavior, brand preferences, and buying habits; marketing effectiveness, which helps clients optimize their advertising campaigns; and product innovation, which helps companies understand consumer needs and preferences.
Nielsen's clients include major media companies, advertisers, and retailers. The company operates in more than 100 countries and employs over 40,000 people worldwide.
In recent years, Nielsen has faced increased competition from digital measurement companies and a changing media landscape. To adapt to these challenges, the company has invested heavily in digital and audience measurement capabilities and has launched new products and services to meet changing client needs.
Overall, Nielsen Holdings Plc is a leading provider of measurement and data analytics solutions, helping clients understand and navigate the complex world of media and consumer behavior.
Company Address: 675 Avenue of the Americas New York 10010 NY
Company Phone Number: 717-7134 Stock Exchange / Ticker: NYSE NLSN
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6.39%