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Harley davidson Inc   (NYSE: HOG)
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Harley davidson Inc

HOG's Fundamental analysis








Harley Davidson Inc 's sales fell by -23.15 % in the first quarter of 2025 from the same quarter a year ago. Ranking at No. 2750

Auto & Truck Parts industry recorded deterioration of revenues by -3.57 %

Harley Davidson Inc 's net profit decreased by -43.68 % in first quarter of 2025 year on year, to $131 millions.

More on HOG's Growth


Harley Davidson Inc
current PE on trailing twelve month basis is below Auto & Truck Parts industry average.

Company is currently trading with Price to Cash flow multiple of 5.94 in trailing twelve-month period.
Company
8.67
PE TTM   
Industry
21.87
PE TTM    
Company's Price to Sales ratio is at 0.61.
Auto & Truck Parts industry's Price to Sales ratio is at 0.61.


More on HOG's Valuation
 
 Total Debt (Millions $) 7,301
 Dividend TTM ($) 0.7 $
 Dividend Yield TTM (%) 3.08 %
 Revenue/Employee (TTM) $ 747,876
 Net Income/Employee (TTM) $ 53,709
 Receivable Turnover (TTM) 16.27
 Tangible Book Value (Per Share $) 25.01

Harley Davidson Inc
current PE on trailing twelve month basis is below Auto & Truck Parts industry average.

Company is currently trading with Price to Cash flow multiple of 5.94 in trailing twelve-month period.
Company
8.67
PE TTM   
Industry
21.87
PE TTM    
Company's Price to Sales ratio is at 0.61.
Auto & Truck Parts industry's Price to Sales ratio is at 0.61.

Harley Davidson Inc Price to Book Ratio is at 0.92 lower than Industry Avg. of 180.22. and higher than S&P 500 Avg. of 0.01

More on HOG's Valuation

  Market Capitalization (Millions $) 2,908
  Shares Outstanding (Millions) 124
  Employees 6,400
  Revenues (TTM) (Millions $) 4,786
  Net Income (TTM) (Millions $) 344
  Cash Flow (TTM) (Millions $) 490
  Capital Exp. (TTM) (Millions $) -180
  Total Debt (Millions $) 7,301
  Dividend TTM ($) 0.7 $
  Dividend Yield TTM (%) 3.08 %
  Revenue/Employee (TTM) $ 747,876
  Net Income/Employee(TTM) $ 53,709
  Receivable Turnover Ratio (TTM) 16.27
  Tangible Book Value (Per Share $) 25.01

  Market Capitalization (Millions $) 2,908
  Shares Outstanding (Millions) 124
  Employees 6,400
  Revenues (TTM) (Millions $) 4,786
  Net Income (TTM) (Millions $) 344
  Cash Flow (TTM) (Millions $) 490
  Capital Exp. (TTM) (Millions $) -180


    HOG's Profitability Comparisons
Harley Davidson Inc achieved increase in profitability, due to increase in demand and cost control. Operating Margin grew in first quarter of 2025 to 12.07 %.

Harley Davidson Inc net profit margin of 9.84 % is currently ranking no. 8 in Auto & Truck Parts industry, ranking no. 23 in Consumer Discretionary sector and number 1235 in S&P 500.


Profitability by Segment
HDMC 29.15 %
HDFS 26.14 %
Total 9.84 %



  Ratio
   Capital Ratio (MRQ) 1.56
  Total Debt to Equity (MRQ) 2.3
  Tangible Leverage Ratio (MRQ) 2.77
  Asset Turnover Ratio (TTM) 0.69
  Inventory Turnover Ratio (TTM) 0.67



Harley Davidson Inc achieved increase in profitability, due to increase in demand and cost control. Operating Margin grew in first quarter of 2025 to 12.07 %.

Harley Davidson Inc net profit margin of 9.84 % is currently ranking no. 8 in Auto & Truck Parts industry, ranking no. 23 in Consumer Discretionary sector and number 1235 in S&P 500.

More on HOG's Key Ratios





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