Business Description
Our activity is primarily focused on the defense electronics market. This is a
growing market that is currently a large part of the defense industry. The defense
electronics market reflects two contradictory trends, the proliferation of defense
electronics, which has been offset by the significant reduction in the price of
electronic systems which is reducing the dollar value of the market. Today, new
military vehicles of all kinds are equipped with significantly more electronic
systems than they used to carry in the past. The increasing usage of advanced
electronics in modern vehicles, including upgrades of existing technology and
the growing use of unmanned vehicles of all kinds, have provided significant growth
to the market.
Todays advanced defense electronics systems typically incorporate components
that are derived from the industrial or the consumer electronics markets, especially
from the telecom markets. Most of the defense electronics systems are built
with commercial components and even with sub-systems, which reduce the overall
price, and at the same time generate complex obsolescence issues.
Purchasers of defense electronics products are either governments or major
integrators. Engagement in business relationships with these customers is complex,
has a long sales cycle and requires long-term commitments for future support
of delivered hardware. Production batches of such products are usually small.
Suppliers of defense electronic systems are either providers of sub-systems
to major integrators or providers of integrated systems to the industry or to
the armed forces. These companies are typically very large and have diversified
product offerings.
New products in the defense electronic market are usually developed utilizing
internal and customer sponsored research and development funds and are tailored
to specific customer needs. In many cases, the customer who pays for the design
and adaptation limits the use of intellectual property that was funded by it
for other applications, due to either commercial or security reasons.
We primarily provide integrated solutions. Our aim is to provide not only state-of-the-art
products, but to also provide comprehensive end-to-end solutions for one or
more systems. Our current product lines are:
Military avionics (Data/video recorders, core avionics for aircraft and UAVs);
Inertial navigation systems for aerial and land platforms;
Tactical Radars for defense forces and border protection systems (land based).