| Market Capitalization (Millions $) |
231 |
| Shares
Outstanding (Millions) |
94 |
| Employees |
248 |
| Revenues (TTM) (Millions $) |
249 |
| Net Income (TTM) (Millions $) |
-8 |
| Cash Flow (TTM) (Millions $) |
11 |
| Capital Exp. (TTM) (Millions $) |
5 |
Business Description
National Cinemedia Inc (NCMI) is a leading integrated media company that has been in operation since 2006. NCMI operates in the film exhibition industry and provides advertising solutions to national, regional, and local businesses. The company has its headquarters in Centennial, Colorado, and operates in over 57 markets across the United States.
NCMI's core business is centered around the cinema advertising network, which connects brands to movie-goers nationwide. The company creates and distributes unique ad content on-screen and in-lobby at participating movie theaters, reaching millions of movie-goers each month through the FirstLook pre-show program. In addition to cinema advertising, NCMI also offers other forms of integrated media, including mobile, online, and social.
The company is primarily in partnership with three leading US movie theater circuits, AMC Entertainment Inc., Regal Entertainment Group, and Cinemark Holdings Inc., and has exclusive rights to sell advertising inventory in their theaters. The company also has partnerships with screen owners such as Paragon Theaters, Studio Movie Grill, and Santikos Entertainment, among others.
NCMI's advertising solutions are flexible and can be customized to suit various advertising goals and budgets. They range from simple on-screen ads to more complex cinema campaigns tailor-made to reach specific audiences, including demographic and geographic targeting. This creates a platform for companies to reach their target audience effectively.
NCMI also utilizes data and analytics to measure the effectiveness of their advertisements on-screen and in-lobby, providing customized reports to their clients to help them understand their ROI in real-time.
Overall, National Cinemedia Inc offers an effective way for brands to reach a captive audience, as movie-goers are known for being highly engaged in the cinema environment. With its innovative approach, NCMI offers a unique opportunity to brands to connect with their audiences in immersive ways that leave a lasting impression.
Company Address: 6300 S. Syracuse Way, Suite 300 Centennial 80111 CO
Company Phone Number: 792-3600 Stock Exchange / Ticker: NASDAQ NCMI
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0.17% 
123.8 %