We incorporated as Helen of Troy Corporation in Texas in 1968 and were reorganized
as Helen of Troy Limited in Bermuda in 1994. We are a global consumer products
company offering creative solutions for our customers through a strong portfolio
of well-recognized and widely trusted brands. We have built our market positions
through new product innovation, product quality and competitive pricing. People
around the world use our products every day to help meet their household, health
and beauty needs.
We have four business segments:
Housewares. Our Housewares segment provides a broad range of innovative consumer
products for the home. Product offerings include food preparation tools and
appliances, gadgets, storage containers, cleaning, organization, baby and toddler
care products. Key brands include OXO, OXO Good Grips, OXO Soft Works, OXO tot,
OXO On and OXO SteeL.
Health & Home. The Health & Home segment focuses on healthcare devices
such as thermometers, humidifiers, blood pressure monitors, and heating pads;
water filtration systems; and small home appliances such as portable heaters,
fans, air purifiers, and insect control devices. Key brands include Vicks, Braun,
Honeywell, PUR, Febreze, Stinger, Duracraft, and SoftHeat.
Nutritional Supplements. Our Nutritional Supplements segment is a leading provider
of premium branded vitamins, minerals and supplements, as well as other health
products sold directly to consumers. Key brands include Omega Q Plus Resveratrol,
Omega Q Plus, Probiotic Advantage, Vision Essentials, Total Cardio Cover, Joint
Advantage Gold®, Triveratrol, Trilane, Berberine+GlucoDefense and OxyRub.
Beauty. Our Beauty segment’s products include electric hair care, beauty
care and wellness appliances; grooming tools and accessories; and liquid-, solid-
and powder-based personal care and grooming products. Key brands include Revlon,
Sure, Pert Plus, Infusium 23, Brut, Ammens, Hot Tools, Pro Beauty, Bed Head,
Karina, Sea Breeze, and Gold ‘N Hot.
The Nutritional Supplements segment sells directly to consumers. Our other segments
sell their products primarily through mass merchandisers, drugstore chains,
warehouse clubs, catalogs, grocery stores, and specialty stores. In addition,
the Beauty segment sells extensively through beauty supply retailers and wholesalers
and the Health & Home segment sells certain of its product lines through
medical distributors and other products through home improvement stores. We
purchase our products from unaffiliated manufacturers, most of which are located
in China, Mexico and the United States.
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We also intensified our focus
on innovation, based on in-depth consumer and competitive research. Examples
of progress made within each segment include:
Nutritional Supplements. Our Nutritional Supplements business participates in
the premium doctor-branded vitamins, minerals and supplements category using
an education and content driven a direct-to-consumer distribution model. The
segment is focused on acquiring new consumers through online and direct mail
education and marketing, and continues to see significant growth in customer
adoption of its continuity program, called AutoDelivery, whereby customers can
place an order once that is automatically refilled based upon customer directed
timing. The segment continues to work on new product introductions, while supporting
its best-selling products from our established base of physicians. MK-7 Artery
Circulation and Super Healthy Prostate. We are also leveraging the segment’s
ability to add new doctors and additional wellness areas.Dr. Amen is a
nationally recognized brain health expert and NY Times best-selling author and
Dr. Polla offers skin care expertise through his Alchimie Forever line from
Switzerland. These investments contributed to growth in their respective areas,
while others are creating a platform for future growth. During fiscal year 2016,
we also completed the warehouse consolidation for Nutritional Supplements, one
of our committed cost saving initiatives, which also brought more sophisticated
direct-to-consumer fulfillment capabilities in-house.
48.47 %