Innovation Beverage Group Limited's Comment on Sales, Marketing and Customers
The Australian Bitters Company (ABC), established in 2015, holds approximately 45% of the Australian market share as of the end of 2024. ABC products are distributed through Coca-Cola Europacific Partners (CCEP), Australia's largest beverage distributor, which services over 90% of Australian postcodes. The company maintains business relationships with Sway Energy Corp for the manufacturing and distribution of brand-name products. Among these brands, Australis Gin is owned by IBG following its repurchase from Sway Energy Corp. IBG also holds a royalty-free license to manufacture, use, and sell the Twisted Shaker brand worldwide, excluding the U.S., its territories, and possessions, where Sway Energy Corp retains exclusive rights. The company serves customers and distributors in the Australian market, who subsequently distribute products to consumers in the U.S. market.
Innovation Beverage Group Limited’s Comment on Sales, Marketing and Customers
The Australian Bitters Company (ABC), established in 2015, holds approximately 45% of the Australian market share as of the end of 2024. ABC products are distributed through Coca-Cola Europacific Partners (CCEP), Australia's largest beverage distributor, which services over 90% of Australian postcodes. The company maintains business relationships with Sway Energy Corp for the manufacturing and distribution of brand-name products. Among these brands, Australis Gin is owned by IBG following its repurchase from Sway Energy Corp. IBG also holds a royalty-free license to manufacture, use, and sell the Twisted Shaker brand worldwide, excluding the U.S., its territories, and possessions, where Sway Energy Corp retains exclusive rights. The company serves customers and distributors in the Australian market, who subsequently distribute products to consumers in the U.S. market.
Sources:
Innovation Beverage Group Limited’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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