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Briggs and Stratton Corporation  (NYSE: BGG)
 

Briggs And Stratton's Customers Performance

BGG



 
BGG's Source of Revenues During the corresponding time, Briggs And Stratton Corporation saw a revenue deteriorated by -18.38 % year on year, sequentially revenue grew by 8.13 %. While revenue at the Briggs And Stratton Corporation's corporate clients

List of BGG Customers




for the same period Briggs And Stratton Corporation revnue deteriorated by -18.38 % year on year, sequentially revenue grew by 8.13 %.

List of BGG Customers

Briggs And Stratton's Business Units






Briggs And Stratton's Comment on Sales, Marketing and Customers



The Company's engine sales are primarily to OEMs. The Company's three largest external engine customers were Husqvarna Outdoor Products Group (HOP), MTD Products Inc. (MTD) and Deere & Company. Engines segment sales to the top three customers combined were 48%, 51% and 48% of Engines segment sales. Under purchasing plans available to all of its gasoline engine customers, Briggs & Stratton typically enters into annual engine supply arrangements. In certain cases, the Company has entered into longer supply arrangements of two to three years.


The Company believes that more than 80% of all lawn and garden powered equipment sold in the United States was sold through mass merchandisers such as The Home Depot, Inc. (The Home Depot), Lowe’s Companies, Inc. (Lowe’s), Sears Holdings Corporation (Sears) and Wal-Mart Stores, Inc. (Wal-Mart). Given the buying power of the mass merchandisers, Briggs & Stratton, through its customers, has continued to experience pricing pressure; however, the Company attempts to recover increases in commodity costs through increased pricing. In addition, development of new and innovative products assists the Company and its customers in realizing higher margins.

Historically, Products’ major customers have included Lowe’s, Sears, The Home Depot, Wal-Mart, Tractor Supply Inc., Bunnings Warehouse, and a network of independent dealers.