The Company's engine sales are primarily to OEMs. The Company's three largest
external engine customers were Husqvarna Outdoor Products Group (HOP), MTD Products
Inc. (MTD) and Deere & Company. Engines segment sales to the top three customers
combined were 48%, 51% and 48% of Engines segment sales. Under purchasing plans
available to all of its gasoline engine customers, Briggs & Stratton typically
enters into annual engine supply arrangements. In certain cases, the Company
has entered into longer supply arrangements of two to three years.
The Company believes that more than 80% of all lawn and garden powered equipment
sold in the United States was sold through mass merchandisers such as The Home
Depot, Inc. (The Home Depot), Lowe’s Companies, Inc. (Lowe’s), Sears
Holdings Corporation (Sears) and Wal-Mart Stores, Inc. (Wal-Mart). Given the
buying power of the mass merchandisers, Briggs & Stratton, through its customers,
has continued to experience pricing pressure; however, the Company attempts
to recover increases in commodity costs through increased pricing. In addition,
development of new and innovative products assists the Company and its customers
in realizing higher margins.
Historically, Products’ major customers have included Lowe’s, Sears,
The Home Depot, Wal-Mart, Tractor Supply Inc., Bunnings Warehouse, and a network
of independent dealers.