We provide a cloud-based marketing and sales software platform, which we refer
to as our Software Platform, that enables businesses to deliver an inbound experience.
An inbound marketing and sales experience attracts, engages and delights customers
by being more relevant, more helpful, more personalized and less interruptive
than traditional marketing and sales tactics. Our Software Platform features
integrated applications to help businesses attract visitors to their websites,
convert visitors into leads, close leads into customers and delight customers
so that they become promoters of those businesses. These integrated applications
include social media, search engine optimization, blogging, website content
management, marketing automation, email, sales productivity, CRM, analytics,
and reporting.
We believe there is a large market opportunity created by the fundamental transformation
in marketing and sales. Businesses of nearly all sizes and in nearly all industries
can benefit from delivering an inbound experience to attract, engage and delight
their customers. We focus on selling our Software Platform to mid-market businesses.
Advantages of Our Solution
We provide our Software Platform that helps businesses attract, engage and
delight customers throughout the customer lifecycle. Our Software Platform features
a central inbound database of lead and customer interactions and integrated
applications to help businesses attract visitors to their websites, convert
visitors into leads, close leads into customers and delight customers so they
become promoters of those businesses.
Designed for an Inbound Experience. Our Software Platform was architected from
the ground up to enable businesses to transform their marketing and sales playbook
to meet the demands of today’s customers. Our Software Platform includes
integrated applications to help businesses efficiently attract more customers
through search engine optimization, social media, blogging and other useful
content. In addition, our Software Platform is designed to help businesses personalize
and optimize interactions with their customers through websites, landing pages,
social media and emails, and across devices.
Ease of Use of All-In-One Platform. We provide a set of integrated applications
on a common platform, which offers businesses ease of use and simplicity. Our
Software Platform has one login, one user interface, one inbound database and
one number to call for support: 888-HUBSPOT. Our Software Platform is designed
to be used by people without technical training, does not require an expert
or technical system administrator and was built to make it easy to get started.
Because of its ease of use and integration, our Software Platform enables businesses
to focus on attracting, engaging and delighting customers, instead of spending
time and money coordinating their marketing and sales efforts across multiple
point applications.
Power of All-In-One Platform. At the core of our Software Platform is a single
inbound database for each business that captures its lead and customer activity
throughout the customer lifecycle. For example, our Software Platform creates
a unified timeline incorporating all the interactions with a particular person.
If a business’s customer visits its website, comments on its blog, opens
an email it sent, interacts with the business on Twitter, watches one of its
videos, fills out a form, or is marked as a sales opportunity by its salesperson,
all of that activity is centrally managed and presented on the timeline for
that contact and is available for use across our applications. Our Software
Platform also makes it easy to use the customer data to empower more personalized
interactions with the customer, such as personalized social media alerts, personalized
content on a business’s website, personalized emails and targeted alerts
to its sales people.
Clear ROI for Customers. Our Software Platform delivers proven and measurable
results for our customers. Our customers often experience significant increases
in the volume of traffic to their websites, the volume of inbound leads and
the rate of converting leads into customers.
Scalability. Our Software Platform was designed and built to serve a large
number of customers of any size and with demanding use cases. Our Software Platform
currently processes billions of data points each week, and we use leading global
cloud infrastructure providers and our own automation technology to dynamically
allocate capacity to handle processing workloads of all sizes. We have built
our Software Platform on modern technologies, including HBase and Hadoop, which
we believe are more scalable than traditional database technologies. Our scalability
gives us flexibility for future growth and enables us to service a large variety
of businesses of different sizes across different industries.
Extendable and Open Architecture. Our Software Platform features a variety
of open APIs that allows easy integration of our platform with other applications.
We enable our customers to connect our platform to their other applications,
including CRM and ecommerce applications. By connecting third-party applications,
our customers can leverage our centralized inbound database to perform additional
functions and analysis.
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