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Fluent Inc   (FLNT)
Other Ticker:  
 
    Sector  Services    Industry Advertising
   Industry Advertising
   Sector  Services
 
Price: $0.5010 $-0.01 -1.765%
Day's High: $0.55 Week Perf: -9.89 %
Day's Low: $ 0.48 30 Day Perf: -3.47 %
Volume (M): 95 52 Wk High: $ 0.89
Volume (M$): $ 47 52 Wk Avg: $0.62
Open: $0.48 52 Wk Low: $0.39



 Market Capitalization (Millions $) 42
 Shares Outstanding (Millions) 83
 Employees 265
 Revenues (TTM) (Millions $) 310
 Net Income (TTM) (Millions $) -129
 Cash Flow (TTM) (Millions $) -13
 Capital Exp. (TTM) (Millions $) 5

Fluent Inc
Fluent, Inc., a Delaware corporation, is an industry leader in data-driven digital marketing services. We primarily perform customer acquisition services by operating highly scalable digital marketing campaigns, through which we connect our advertiser clients with consumers they are seeking to reach. We deliver data and performance-based marketing executions to our clients, which in 2021 included over 500 consumer brands, direct marketers and agencies across a wide range of industries, including Media & Entertainment, Financial Products & Services, Health & Wellness, Retail & Consumer and Staffing & Recruitment.

We attract consumers at scale to our owned digital media properties primarily through promotional offerings and employment opportunities. To register on our sites, consumers provide their names, contact information and opt-in permission to present them with offers on behalf of our clients. Approximately 90% of these users engage with our media on their mobile devices or tablets. Our always-on, real-time capabilities enable users to access our media whenever and wherever they choose.
Once users have registered with our sites, we integrate proprietary direct marketing technologies and analytics to engage them with surveys, polls and other experiences, through which we learn about their lifestyles, preferences and purchasing histories. Based on these insights, we serve targeted, relevant offers to them on behalf of our clients. As new users register and engage with our sites and existing registrants re-engage, we believe the enrichment of our database expands our addressable client base and improves the effectiveness of our performance-based campaigns.
Since our inception, we have amassed a large, proprietary database of first-party, self-declared user information and preferences. We have permission to contact the majority of users in our database through multiple channels, such as email, home address, telephone, push notifications and SMS text messaging. We leverage this data in our performance offerings primarily to serve advertisements that we believe will be relevant to users based on the information they provide, and in our data offerings to provide our clients with users contact information so that our clients may communicate with them directly. We have also begun to leverage our existing database into new revenue streams, including utilization-based models, such as programmatic advertising.


   Company Address: 300 Vesey Street, 9th Floor New York 10282 NY
   Company Phone Number: 669-7272   Stock Exchange / Ticker: NASDAQ FLNT
   


   

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Product Service News

Examining Commerce Media Strategies and Challenges: Insights from Fluent?s Survey of Retailers and Brands

Published Tue, Feb 27 2024 2:00 PM UTC

In a recent survey conducted by Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, the AdExchanger audience of marketing professionals provided valuable insights into the strategic approaches of top brands, agencies, media companies, and retailers towards commerce media growth in 2024. This survey sheds light on the current landscape and challenges faced b...

Fluent Inc

Fluent Inc Faces Alarming -25.6% Revenue Plunge, Posing Challenges for the Future


Date: November 14, 2023
Fluent Inc (NASDAQ: FLNT), a prominent data-driven performance marketing company, disclosed its financial results for the third quarter ended September 30, 2023. The quarter witnessed a drastic decline in business, leading to a significant increase in the company's shortfall per share.
During the fiscal period closing on September 30, 2023, Fluent Inc experienced a shortfall per share of $-0.41, a significant rise from $0.04 in the previous year. This decrease can be attributed to a considerable fall in revenue, plunging by an estimated -25.613% to $66.24 million compared to $89.05 million the previous year.

Fluent Inc

Fluent Inc Shows Signs of Profitability Amid Lingering Challenges, Raises Concerns for Long-Term Growth Prospects



Fluent Inc, a leading digital marketing company, recently announced a seemingly positive turnaround in its fiscal performance by posting significant improvements in profitability and positive net profit per share. However, upon deeper analysis, it becomes evident that several bearish factors still pose risks to the company's long-term growth prospects.
1. Decreased Revenues:
Fluent Inc reported a substantial decline in revenue of 16.486% to $82.15 million, compared to $98.36 million in the same period last year. Although the company experienced a sequential increase of 6.331%, it remains essential to acknowledge the overall downturn. This revenue decline could suggest a waning demand for Fluent Inc's services, casting doubts on the sustainability of its profitability.

Fluent Inc

How Can They Turn the Tide?

Fluent Inc, a technology company that specializes in data-driven marketing solutions, has been facing challenges in terms of revenue and market rankings. The recent fiscal period, which ended on March 31, 2023, was marked by declining revenue and widening losses for the company. One of the key indicators of Fluent Inc's financial performance is its revenue per employee, which fell on a trailing twelve-month basis to $1,318,208.
Despite this decline, Fluent Inc's productivity remained above the company average, indicating that its employees are still performing well. However, when compared to its peers in the Services sector, Fluent Inc is lagging behind, with only 50 other companies achieving higher revenue per employee. This suggests that Fluent Inc needs to find ways to optimize its operations and improve its revenue generation capability.






 

Fluent Inc's Segments
 
 
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