Applovin Corporation  (APP)
Other Ticker:  
Price: $39.9600 $0.22 0.554%
Day's High: $40.53 Week Perf: 4.61 %
Day's Low: $ 39.61 30 Day Perf: -7.03 %
Volume (M): 1,539 52 Wk High: $ 44.89
Volume (M$): $ 61,506 52 Wk Avg: $21.01
Open: $40.38 52 Wk Low: $9.16

 Market Capitalization (Millions $) 14,639
 Shares Outstanding (Millions) 366
 Employees 1,594
 Revenues (TTM) (Millions $) 2,881
 Net Income (TTM) (Millions $) 20
 Cash Flow (TTM) (Millions $) -75
 Capital Exp. (TTM) (Millions $) 12

Applovin Corporation
Our software solutions provide mobile app developers with full tools to help them expand their businesses by automating and optimizing app marketing and monetization. Our platform, together with our substantial business expertise and talents, has allowed us to establish a successful and broad portfolio of owned mobile apps in a timely manner. We have also enhanced our market penetration through an active acquisition and partnership strategy. Our scalable and integrated business model sits at the crossroads of the mobile app ecosystem, providing a long-term competitive advantage that has fueled our customers success and quick growth.
Over the past two decades, mobile apps have become integral to our lives. Mobile apps offer a wide array of applications, such as allowing users to seamlessly share ideas, make purchases, monitor health, and access entertainment. Growth of the mobile app ecosystem benefits mobile app users, but makes it harder for mobile app developers, and particularly indie developers, to scale and succeed in a crowded market. Most developers lack access to the marketing, monetization, and data analytics tools required to stand out among millions of competing mobile apps or attract sufficient numbers of mobile app users to create and sustain a successful long-term business.
The marketing and monetization challenges faced by mobile app developers are particularly acute for developers of mobile games, which is one of the largest and fastest-growing segments within the mobile app ecosystem.
AppLovin is critical to the success of mobile app developers, in particular mobile game developers, solving key marketing and monetization challenges. Through our technologies and scaled distribution, developers are able to manage, optimize, and analyze their marketing investments, and improve the monetization of their apps. The key elements of our solutions are delivered through the AppLovin Core Technologies and AppLovin Software Platform:

AppLovin Core Technologies: Our foundational technology infrastructure which powers our Software Platform and, in turn, our Apps. Our Core Technologies consist of our AXON machine-learning recommendation engine, our App Graph, and our elastic cloud infrastructure. Our App Graph stores and manages anonymized data from hundreds of millions of mobile devices we reach every day, which our AXON engine then leverages to better predict and match users to relevant advertising content.

AppLovin Software Platform: A comprehensive suite of tools for developers to get their mobile apps discovered and downloaded by the right users, optimize return on marketing spend, and maximize monetization of engagement. Our Software Platform is comprised of three solutions:

AppDiscovery, our marketing software solution, is the cornerstone of our Software Platform, augmented by our rapidly growing MAX monetization solution. AppDiscovery is powered by AXON and provides the technology to match advertiser demand with publisher supply through auctions at vast scale and microsecond- level speeds.

Adjust is our SaaS mobile marketing platform which allows marketers to make smarter decisions through measurement, attribution, and fraud prevention.

MAX utilizes an advanced in-app bidding technology that optimizes the value of a developer's advertising inventory by running a real-time competitive auction, driving more competition, and higher returns for publishers.

AppLovin Software Platform
Our Software Platform provides a comprehensive suite of tools for developers to grow their businesses by automating and optimizing the marketing and monetization of their apps. This suite is made up of three key solutions:
AppDiscovery is our marketing software solution, which matches advertiser demand with publisher supply through auctions at vast scale and microsecond-level speeds. AppDiscovery is powered by our AXON machine-learning recommendation engine with predictive algorithms that enable developers to match their apps to users that are more likely to download them.
Adjust is an analytics platform that helps marketers grow their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
MAX is our in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction, driving more competition and higher returns for publishers. Many developers that integrate MAX have experienced a measurable increase in their average revenue per daily active user over traditional monetization tools and save countless hours because they are able to automate manual monetization work through its advanced feature set.
When deployed together, our Software Platform helps developers better reach and monetize a more precisely targeted and valuable user base.
Our Software Platform is delivered through an integrated and seamless user interface, allowing developers to accelerate their revenue opportunities, reduce the time they spend on marketing and monetization, and focus on what they do best'developing apps.
AppLovin Apps
Our Apps consist of a globally diversified portfolio of over 350 free-to-play mobile games run by nineteen studios with a deep bench of talented developers. Our diversified portfolio covers five gaming genres, the most frequent of which is casual games, and appeals to a broad global audience across different ages, genders, and locations.
Our Owned Studios and Partner Studios utilize our Software Platform to market and monetize our Apps. When using our Software Platform, our Apps have an economic advantage, which benefits our business as a whole. The strategy of our studios is to allow developers to focus on creating great Apps, while leveraging our Software Platform and expertise to unlock the potential of those Apps.
Our Strategic Flywheel

The mutually reinforcing combination of our Software Platform's scaled distribution, our App's first- party content, and our Core Technologies' recommendation engine creates a powerful flywheel effect that enhances each component and importantly improves our overall strategic position and capabilities. As our Software Platform improves and is able to deliver more effective ads to more relevant users, more developers use and integrate their apps with our Software Platform, growing our scaled distribution. This grows the number of users on and level of engagement with our Apps and third-party apps. With a larger number of users engaged with our Software Platform and our Apps, our App Graph gains more insights and data. The enhanced App Graph feeds our Core Technologies, including our AXON machine-learning recommendation engine, improving its insights and matching capabilities. As the insights generated by AXON improve, the effectiveness of our Software Platform is enhanced in real-time. Improvements to our Software Platform lead to more developer demand, restarting the virtuous cycle of our strategic flywheel.

   Company Address: 1100 Page Mill Road Palo Alto 94304 CA
   Company Phone Number: 839-9646   Stock Exchange / Ticker: NASDAQ APP
   APP is expected to report next financial results on November 09, 2023.

Customers Net Income grew by APP's Customers Net Profit Margin grew to

34.55 %

15.46 %

• Customers Performance • Customers Expend. • Customers Efficiency • List of Customers


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