Business Description
Albero, Corp. was incorporated in the State of Nevada on November 19, 2013
and established a fiscal year end of October 31. We do not have revenues, have
minimal assets and have incurred losses since inception. We are a development-stage
company formed to commence operations in the horse breeding business. We have
recently started our operation.
We plan to purchase brood mares that demonstrated good results at show jumping
competitions or triathlons. We will purchase brood mares with good breeding
record that includes famous world producers whose offspring already demonstrates
good results in large-scale competitions. For mating, we will use the world
best studhorses that competed and compete in large-scale world competitions
and that already have offspring that already compete and take high places in
international competitions. Further, the company will handle stockbreeding –
raising elite offspring for sport purposes. We will purchase a semen and inoculate
it into our brood mares. For mating, we will take our horses to breeding farms.
We plan to lease grazing land where our horses will live. We will keep foals
until they are 6-7 months old and then sell them by auction.
Our sole officer and director, Andriy Berezhnyy, will be responsible for marketing
of our company and our horses. We intend to use marketing strategies, such as
web and newspaper advertisements. We will ask our satisfied customers for referrals.
We also plan to attend shows and exhibitions in horse industry. We will promote
our product through word of mouth. We intend to market our horses in England,
Germany, France, Netherlands and USA. We plan to develop a website to market,
display and sell our trained horses. We believe that one of the most powerful
aspects of online marketing is the ability to target our chosen group with a
high degree of accuracy and cost effective way. We will use many online marketing
tools to direct traffic to our website and identify potential customers. As
of the date of this prospectus we have not yet identified or registered any
domain names for our website. To accomplish this, we plan to contract an independent
web designing company. We intend to use internet promotion tools on Facebook,
Instagram and Twitter to advertise our company and create links to our website.
To enhance advertising of our services we plan to keep improving and developing
our website to make it as “user friendly” as possible. We believe
that many horses are sold by means of online marketing techniques therefore
we intend to use these techniques in our marketing campaign.
We believe that direct marketing is very important tool of our marking campaign.
Our sole officer and director permanently attends competitions and horse auctions
where he meets many horse dealers, therefore he has a data base of potential
customers and he will contact them to offer our horses. We also believe that
online marketing techniques are very important as many horses are sold through
websites, where potential customers can obtain preliminary information and pictures
before contacting the owner. With the expansion of digital technology and tools,
direct marketing is increasingly taking place through online channels. Most
online advertising is delivered to a focused group of customers and has a trackable
response. Therefore, online marketing allows us to target our chosen group with
a high degree of accuracy. Our ads will be viewed by people searching horses
or reading articles about horses.
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