We are a leading lifestyle specialty retail company that operates under the
Urban Outfitters, Anthropologie, Free People and Terrain brands. We also operate
a wholesale segment under the Free People and Leifsdottir brands. We have over
39 years of experience creating and managing retail stores that offer highly
differentiated collections of fashion apparel, accessories and home goods in
inviting and dynamic store settings. Our core strategy is to provide unified
store environments that establish emotional bonds with the customer. In addition
to our retail stores, we offer our products and market our brands directly to
the consumer through our e-commerce web sites.
We create a unified environment in our stores that establishes an emotional
bond with the customer. Every element of the environment is tailored to the
aesthetic preferences of our target customers. Through creative design, much
of the existing retail space is modified to incorporate a mosaic of fixtures,
finishes and revealed architectural details. In our stores, merchandise is integrated
into a variety of creative vignettes and displays designed to offer our customers
an entire look at a distinct lifestyle.
Our Urban Outfitters stores, web sites and catalogs offer a wide array of eclectic
merchandise, including women’s and men’s fashion apparel, footwear
and accessories, and apartment wares and gifts. Product offerings in our Anthropologie
stores, web site and catalogs include women’s casual apparel and accessories,
as well as home furnishings and an eclectic array of gifts and decorative accessories
for the home, garden, bed and bath. Our Free People retail stores, web site
and catalog offer a showcase for casual apparel, accessories and gifts, primarily
developed and designed by our Free People wholesale division. Our Terrain garden
center offers lifestyle home and garden products combined with antiques, live
plants, flowers, wellness products and accessories. Our merchandise is continuously
updated to appeal to our target customers’ changing tastes and is supplied
by a large number of domestic and foreign vendors, with new shipments of merchandise
arriving at our stores almost daily. The wide breadth of merchandise offered
by our retail segment includes national third-party brands, as well as exclusive
merchandise developed and designed internally by our brands
Competition
The specialty retail, direct-to-consumer and the wholesale apparel businesses are each highly competitive. Our retail stores compete on the basis of, among other things, the location of our stores, the breadth, quality, style, and availability of merchandise, the level of customer service offered and merchandise price. Although we feel the eclectic mix of products offered in our retail stores helps differentiate us, it also means that our Urban Outfitters, Anthropologie, Free People and Terrain stores compete against a wide variety of smaller, independent specialty stores, as well as department stores and national specialty chains.
