We enable our customers to better engage with their consumers. Our customers
include video, internet and communications providers, device manufacturers,
governments and enterprises. We are their trusted technology development, multiplatform
services and revenue partner. Our customers use our technology platforms and
services to scale their businesses and extend their subscriber relationships.
We deliver managed portals, advertising solutions, email and collaboration platforms,
and cloud-based identity management.
We enable our customers to provide their consumers engaging, multiscreen experiences
with products that require scale, actionable data and sophisticated implementation.
Through our Managed Portals and Advertising solutions, we enable our customers
to earn incremental revenue by monetizing media among their consumers. At the
same time, because consumers have high expectations for their online experience
as a result of advances in video, mobile and social, we provide, through our
Recurring and Fee-Based Revenue solutions, a suite of products and services
that helps our customers successfully meet those high expectations by enabling
them to deliver to their consumers access to the same digital content across
all devices, including PCs, tablets, smartphones and connected TVs.
Our Managed Portals and Advertising solutions provide our customers with substantial
revenue opportunities generated by their consumers’ engagement across
devices. Managed Portals and Advertising solutions generated 60% of our revenue
for 2017.
Our Managed Portals are intended to be daily destinations for consumers and
are delivered across devices and under our customers’ own brand names.
To help our customers increase their consumers’ engagement, we deliver
relevant content, such as top news, entertainment, and long- and short-form
video and apps, on our Managed Portals. We have licensing and distribution agreements
with a wide range of programmers and content and service providers. In addition,
consumers have the ability through our portals to manage their email and messaging,
pay bills, receive special promotions and perform other account management needs.
We monetize the online traffic generated by consumers through search advertising,
digital advertising (including video), and syndicated content on our Managed
Portals. As we monetize our customers’ online traffic on our Managed Portals,
we share a portion of this revenue with our customers, resulting in a mutually
beneficial partnership.
Our Recurring and Fee-Based Revenue solutions generated 40% of our revenue
for 2017 and are comprised of our Cloud-based Identity Management solutions,
Email/Collaboration Services, and paid content and premium services:
Cloud ID Authentication
Consumers can watch TV on a myriad of devices, but many find the login process
frustrating. Synacor Cloud ID addresses this issue by offering home-based auto-authentication
and social login, which improve the consumer experience by reducing login failures.
Once a consumer is authenticated, our Search & Discovery Metadata Platform
helps them find their desired content successfully and easily. We curate videos
every day and have compiled more than 10 million video assets from hundreds
of sources. We believe that we fill an important role for our customers as use
of streaming video increases and consumers’ video content consumption
preferences shift away from traditional viewing habits.
Email/Collaboration
Our Email/Collaboration Services include white-label hosting, security and
migration. With the acquisition of certain assets related to the Zimbra Email/Collaboration
products and services business (the “Zimbra assets” or “Zimbra”)
in 2015, our software and managed service offering now supports a network of
more than 1,900 channel partners (value-added resellers, or VARs, and Business
Service Providers, or BSPs), and over 4,000 enterprise, government and nonprofit
customers, and it powers approximately 530 million mailboxes.
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