In the Q4, Sonic Foundry Inc's corporate clients experienced a decline by -12.1 % in their costs of revenue, compared to a year ago, sequentially costs of revenue were trimmed by -2.09 %. During the corresponding time, Sonic Foundry Inc saw a revenue deteriorated by -10.91 % year on year, sequentially revenue grew by 9.2 %. While revenue at the Sonic Foundry Inc's corporate clients fell by -7.78 % year on year, sequentially revenue fell by -4.68 %.
Customers of Sonic Foundry Inc saw their costs of revenue decline by -12.1 % in Q4 compare to a year ago, sequentially costs of revenue were trimmed by -2.09 %, for the same period Sonic Foundry Inc revnue deteriorated by -10.91 % year on year, sequentially revenue grew by 9.2 %.
Sonic Foundry Inc's Comment on Sales, Marketing and Customers
We sell and market our offerings through a sales force that manages a channel
of value-added resellers, system integrators, consultants and distributors. These
third party representatives specialize in understanding both audio/video systems
and IT networking. In fiscal 2017, we utilized three master distributors in the
U.S. and approximately 240 resellers, and sold our products to over 1,275 total
end users. Our focus has been primarily in the United States and primarily to
customers we have identified as having the greatest potential for high use; that
is, organizations with presenters, trainers, lecturers, marketers, event planners
and leaders who have a routine need to communicate to many people in higher education,
government, health and certain corporate markets. Despite our historical attention
on the United States market, reseller, customer interest and sales outside the
United States has grown and accordingly, we made two international acquisitions
in fiscal 2014 in the Netherlands and Japan, significantly increasing our international
headcount in sales, operations, technical and administrative positions.
Sonic Foundry Inc’s Comment on Sales, Marketing and Customers
We sell and market our offerings through a sales force that manages a channel
of value-added resellers, system integrators, consultants and distributors. These
third party representatives specialize in understanding both audio/video systems
and IT networking. In fiscal 2017, we utilized three master distributors in the
U.S. and approximately 240 resellers, and sold our products to over 1,275 total
end users. Our focus has been primarily in the United States and primarily to
customers we have identified as having the greatest potential for high use; that
is, organizations with presenters, trainers, lecturers, marketers, event planners
and leaders who have a routine need to communicate to many people in higher education,
government, health and certain corporate markets. Despite our historical attention
on the United States market, reseller, customer interest and sales outside the
United States has grown and accordingly, we made two international acquisitions
in fiscal 2014 in the Netherlands and Japan, significantly increasing our international
headcount in sales, operations, technical and administrative positions.
Sources:
Sonic Foundry Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Sonic Foundry Inc’s corporate clients.
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