Sirius Xm Holdings Inc
Business Description
Sirius XM Holdings Inc. is a leading American broadcasting company, providing satellite radio services in the United States, Mexico, and Canada. The company was created in 2008 after the merger of Sirius Satellite Radio and XM Satellite Radio. They offer a range of programming, including commercial-free music, sports, news, talk shows, and entertainment.
Sirius XM has a vast portfolio of over 175 channels, including CBS Sports Radio, ESPN Radio, CNN, Fox News, and The Howard Stern Show, among many others. Their satellite radio services are delivered primarily through two satellites orbiting the earth, which ensures continuous coverage across the contiguous United States and most of Canada, as well as parts of Mexico and the Caribbean.
The company also offers online and mobile streaming services, allowing subscribers to listen to Sirius XM radio online, on the go, and through various devices like smartphones, tablets, and smart speakers. The streaming services have over 8,000 hours of on-demand content, including original programming and exclusive performances.
Sirius XM also has partnerships with several car manufacturers, including General Motors, Ford, and BMW, which offer satellite radios as factory-installed options in selected models. This has helped the company to have a significant presence in the automotive industry, which accounts for a large portion of its business.
In addition, Sirius XM has a subsidiary, Sirius XM Connected Vehicle Services, which provides connected-vehicle services to automakers and fleet operators, like SiriusXM Traffic, SiriusXM Travel Link, and SiriusXM Guardian.
The company*s revenue comes primarily from subscriber fees, which are paid monthly or annually, as well as from advertising on select channels. As of December 2020, Sirius XM reported having over 34 million subscribers, making it the largest satellite radio company in the world.
Overall, Sirius XM has established itself as a dominant player in the satellite radio industry in North America, offering a diverse range of programming options and innovative technology to stay ahead of the competition.
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